【舍得是哪个国家的品牌？】

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沱牌集团旗下高端白酒品牌，国家非物质文化遗产，提出生态酿酒概念，主打浓香型和酱香型两大系列

舍得酒定位于“中华第一文化酒” 在高档白酒市场中，依托中国传统文化精髓优势传播品牌文化，不模仿其它白酒单纯以酒文化、窖池文化等细碎、片面的伪文化为核心的文化传播。舍得将以继承和弘扬中国国学文化的精髓为己任，在传播中华文化的同时树立舍得酒的高端白酒实力品牌形象。从文化上看，舍得酒的前身是一千多年前的射洪春酒，射洪为巴蜀腹心，是中国高端白酒的核心产区之一，2010年世界侏罗纪大会举办地。“射洪春酒”起源于汉代，唐宋年间进入鼎盛时期，成为剑南道贡献朝廷的烧春酒。唐时“射洪春酒”已负盛名，诗人杜甫赋诗赞曰“射洪春酒寒仍绿”、“蜀酒浓无敌”，“浓无敌”在蒸馏酒技术尚不发达的古代代表了一种较高的水平。此后，射洪春酒历经宋、元、明、清历代的传承和改进，集酿酒工艺之大乘，是为今日舍得酒。从汉唐延续千年酿酒历史，可谓有据可查的中国历史较早的白酒。

其控股公司四川沱牌舍得酒业股份有限公司于1996年在上海证交所挂牌上市。现发展为占地5.6平方公里，年产能30万吨，高端陈年老酒贮量规模较大的优质白酒制造企业；形成了以酒业为支柱，覆盖包装、制药、商贸、物流等领域的集团企业。拥有玻瓶、制药、热电等子（分）公司20个，总资产超50亿元，品牌价值达180亿元。

公司产品包括沱牌系列酒和舍得系列酒。沱牌系列产品包括“沱牌曲酒”、“陶醉”、“沱牌大曲”、“沱牌特曲”、“沱牌酒”、“柳浪春”等36个品种128个规格。其酒体具有“醇厚绵柔、细腻圆润、甘美净爽、余味悠长的独特风味”。舍得系列产品包括浓香型酒“经典舍得”、“水晶舍得”、“年份舍得”、“窖龄舍得”、“至尊舍得”，酱香型酒“天子呼”、“吞之乎”等7个品种36个规格。其酒体具有“醇厚绵柔、细腻圆润、甘洌净爽、回味悠长的幽雅风格”。

英文翻译：Tuopai group's high-end liquor brand, the national intangible cultural heritage, puts forward the concept of ecological liquor making, focusing on two series of shede liquor, i.e. Luzhou flavor liquor and Maotai flavor liquor, is located in the "China's first cultural liquor" in the high-end liquor market, relying on the essence of Chinese traditional culture to spread the brand culture, not imitating other liquor culture, such as wine culture, cellar culture, etc Cultural communication as the core. Shede will take inheriting and carrying forward the essence of Chinese culture as its own duty, establish the brand image of high-end liquor strength of shede liquor while spreading Chinese culture. From a cultural point of view, shede liquor was formerly Shehong Spring liquor more than 1000 years ago. Shehong is the heart of Bashu. It is one of the core production areas of high-end liquor in China and the host of the World Jurassic Congress in 2010. Shehong spring wine originated in the Han Dynasty, and entered its heyday in the Tang and Song Dynasties, becoming the Shao spring wine contributed to the court by jiannandao. In the Tang Dynasty, "Shehong spring wine" was well-known. Du Fu wrote poems praising "Shehong spring wine is still cold and green", "Shu wine is strong and invincible", and "strong and invincible" represented a higher level in the ancient times when the distilling technology was not developed. Since then, Shehong spring wine has gone through the inheritance and improvement of song, yuan, Ming and Qing Dynasties. It is a wine for today. It is a well-documented liquor with an earlier history in China, which has been making liquor for thousands of years since Han and Tang Dynasties. Its holding company Sichuan Tuopai shede Liquor Co., Ltd. was listed on the Shanghai Stock Exchange in 1996. Now, it has developed into a high-quality liquor manufacturing enterprise with an area of 5.6 square kilometers, an annual production capacity of 300000 tons and a large storage capacity of high-end aged liquor. It has formed a group enterprise with the liquor industry as the pillar, covering packaging, pharmaceutical, trade, logistics and other fields. It has 20 subsidiaries (branches) including Botox, pharmaceutical, thermoelectricity, etc., with total assets of more than 5 billion yuan and brand value of 18 billion yuan. Our products include Tuopai series and shede series. Tuopai series products include "Tuopai Qu liquor", "intoxicated", "Tuopai Daqu", "Tuopai Tequ", "Tuopai Liquor", "liulangchun" and 36 varieties and 128 specifications. Its body has "mellow, soft, delicate and mellow, sweet and clean, long aftertaste and unique flavor". Shede series products include 7 kinds and 36 specifications of Luzhou flavor liquor, including "classic shede", "crystal shede", "year shede", "cellar age shede", "supreme shede", and "tianzihu" and "tunzhihu" of Maotai flavor liquor. Its body has "mellow, soft, delicate and mellow, sweet and pure, elegant style with long aftertaste".

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