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“万琳”品牌。(万)：即是万人称赞。(琳)：即是靓丽、美好珍惜、完美结合，之意。

“WANLIN”英文。是其音译“追求时装新概念”之意。

整个品牌有自然悠闲的感觉，有女性柔美的一面。将时装、休闲、时尚、潮流、完美结合，体现现代都市女性对时尚和品味的追求，设计理念和风格定位。我们倡导的是一种多元文化的延续，后现代主义的空间表现。以季节的流行色为主色调，以传统的中性色点缀。用优质的面料含蓄内敛加时尚元素，大胆的设计手法融入到轻松、自由的时尚、休闲、潮流中、也拉近了时装款之间的距离。产品给人感觉细腻丰富，加上与日俱增的鲜活，体现现代女性对时尚与品质的追求，并赋予品牌更深的文化内涵。

“万琳”品牌赋予消费者合理的价位，生活的概念。我们的目标消费者的心态年龄定位于22-32岁之间，追求多元化、时装，休闲，时尚，潮流，新概念。

英文翻译："Wanlin" brand. (ten thousand): ten thousand people praise. (Lin): it means beautiful, cherished and perfectly combined. "Wanlin" in English. It's the transliteration of "pursuing new concept of fashion". The whole brand has a natural and leisurely feeling and a feminine side. The perfect combination of fashion, leisure, fashion, trend, reflects the modern urban women's pursuit of fashion and taste, design concept and style positioning. What we advocate is a kind of multi-cultural continuity, the spatial expression of postmodernism. With the seasonal popular color as the main color, with the traditional neutral color embellishment. With high-quality fabric implicit and fashion elements, bold design techniques into the relaxed, free fashion, leisure, fashion, but also close the distance between fashion. The products give people a sense of delicacy and richness. With the increasing freshness, they reflect modern women's pursuit of fashion and quality, and give the brand a deeper cultural connotation. "Wanlin" brand gives consumers a reasonable price and concept of life. Our target consumers are 22-32 years old, pursuing diversity, fashion, leisure, fashion, trend and new concept.

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