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“红谷”是广州红谷皮具有限公司旗下品牌之一。红谷品牌源自丽江束河，是束河皮匠600历史文化的传承和延续。公司把红谷品牌定位为中华民族皮具品牌，以挖掘和弘扬先辈精湛的皮革手工艺为己任，致力于推广民族皮革业手工艺文化。

红谷品牌产品以民族、休闲风格的女包为主，产品皆为手工真皮制作。

广州红谷皮具有限公司创始于2002年，是一家集研发、设计、生产、销售、品牌运营为一体的专业化皮具公司。公司总部设在具有“世界皮具之都”美誉的广州花都，并在广州白云区、四川自贡市建有占地面积达6万多平米的两大生产基地及物流中心，在广州和北京建有两大研发中心，在云南丽江建有品牌文化产业群。

公司以“品牌特许、连锁专卖”为经营模式，拥有“红谷HONGU”、“SISI茜茜”、“M2M”三大自主品牌，市场网络覆盖全国31个省市自治区的150多个城市，有1500多个销售网点，年销售额达数亿元。

公司一直注重品质与品位的追求，旨在为消费者提供优质的皮具产品与服务，公司率先通过ISO9001国际标准质量体系认证，并取得真皮标志使用证书，是国内极具发展潜力的优秀民族企业之一。同时，公司还是中国皮革协会会员单位和广东省皮具行业协会核心企业。

目前，公司通过建立标准化的生产流程和规范化的管理模式，以现代的企业管理体制和高效的管理方式增强企业活力，夯实品牌基础，建立完善的内部运营体系，为全国连锁专卖店提供强有力的支持，以促进销售业绩的快速增长。多年来，红谷始终秉承“帮助人们更好的展现自我”的企业使命，将精湛的皮革手工艺发扬光大，成为国内皮具企业中极具代表性的新生力量。

自成立以来，公司一直以“真诚、创新、共赢”为企业价值观，以树“世界级时尚生态群”为企业愿景，建设以“家，伙伴”为核心，倡导以经营战略为导向提升系统思维能力的企业文化，坚持“协同拼搏，追求卓越”的企业精神，打造以结果为导向的4R科学管理模式。

2010年，公司投入近亿资金完善人力管理、产品研发、品牌、营销、IT信息化等在内的七大体系建设；成立红谷商学院，开设八大课程，提出本土企业要从“中国制造”向“中国创造”转变、注重专业人才培养的新思维，实现专业人才的高素质化和职业化；率先在业内导入产品集成研发和EIP、BI等信息化管理系统，实现企业的现代化管理转型，促进营销、研发和品牌的全面升级，矢志打造卓越的产品、卓越的团队、卓越的红谷！

创立至今，红谷一路披荆斩棘，不断开拓进取，扩大企业规模。新的征途，红谷人将恪守信念，坚持“思想统一、执行统一、形象统一、服务统一”，在突破自我、超越创新的精神指引下，打造“世界级时尚生态群”。

英文翻译："Honggu" is one of the brands of Guangzhou Honggu Leather Co., Ltd. Honggu brand originates from Lijiang Shuhe, which is the inheritance and continuation of the history and culture of Shuhe cobbler 600. The company positions Honggu brand as the brand of leather products of the Chinese nation, takes excavating and carrying forward the exquisite leather crafts of the ancestors as its own duty, and is committed to promoting the handicraft culture of the national leather industry. Honggu brand products are mainly women's bags with national and leisure styles, all of which are made of hand-made leather. Founded in 2002, Guangzhou Honggu Leather Co., Ltd. is a professional leather company integrating R & D, design, production, sales and brand operation. The company is headquartered in Guangzhou Huadu, which is known as "the world's capital of leather products". It has two production bases and logistics centers covering an area of more than 60000 square meters in Baiyun District of Guangzhou and Zigong City of Sichuan, two R & D centers in Guangzhou and Beijing, and a brand culture industry group in Lijiang, Yunnan. The company takes "brand franchise, chain Monopoly" as its business model, with three independent brands of "Honggu Hongu", "Sisi Xixi" and "M2M". The market network covers more than 150 cities in 31 provinces, cities and autonomous regions in China, with more than 1500 sales outlets and annual sales of hundreds of millions of yuan. The company has always paid attention to the pursuit of quality and taste, aiming to provide consumers with high-quality leather products and services. The company took the lead in passing the ISO9001 international standard quality system certification, and obtained the certificate of use of leather logo. It is one of the excellent national enterprises with great development potential in China. At the same time, the company is also a member of China Leather Association and a core enterprise of Guangdong leather industry association. At present, through the establishment of standardized production process and standardized management mode, the company strengthens the vitality of the enterprise with modern enterprise management system and efficient management mode, consolidates the brand foundation, establishes a perfect internal operation system, and provides strong support for the national chain stores to promote the rapid growth of sales performance. Over the years, Honggu has always been adhering to the corporate mission of "helping people better show themselves", carrying forward the exquisite leather crafts and becoming a representative new force in domestic leather enterprises. Since its establishment, the company has been taking "sincerity, innovation and win-win" as its corporate values, building a "world-class fashion ecosystem" as its corporate vision, building a corporate culture with "home, partner" as its core, advocating the business strategy oriented improvement of system thinking ability, adhering to the corporate spirit of "working together and pursuing excellence", and building a 4R scientific management oriented by results Pattern. In 2010, the company invested nearly 100 million yuan to improve the construction of seven systems including human management, product research and development, brand, marketing, it informatization, etc.; established Honggu business school, opened eight courses, and proposed that local enterprises should change from "made in China" to "created in China", pay attention to new thinking of professional personnel training, and realize high-quality and professionalization of professional personnel; take the lead in the industry Introduce product integrated R & D and EIP, Bi and other information management systems, realize the modern management transformation of the enterprise, promote the comprehensive upgrading of marketing, R & D and brand, and strive to create excellent products, excellent teams and excellent Honggu! Since its establishment, Honggu has been forging ahead and expanding its enterprise scale. In the new journey, Honggu people will adhere to the faith, adhere to the "unity of thought, implementation, image and service", and create a "world-class fashion ecosystem" under the guidance of the spirit of self breakthrough and innovation transcendence.

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