【黑白调Hbada是哪个国家的品牌？】

黑白调Hbada是什么牌子？「黑白调Hbada」是黑白调(北京)家居用品有限公司旗下著名品牌。该品牌发源于北京市，由创始人丁文婷在2010-02-24期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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黑白调(Hbada)——坐具类原创设计品牌。

创始人Shannon先生，1995-1999年在丹麦进修工业设计系，2002年，Shannon先生放弃了难得的留校任教机会和丰厚的待遇，毅然回到了北京，决心成立自己的设计公司。经过半年的市场调研，Shannon先生敏锐地发现，国人开始关注健康的生活方式，对衣食住行的要求日益讲究。我们每天三分之一的时间都是在椅子上度过，但是目前为止大部分人都没有一把舒服的椅子，这里面无疑潜藏着巨大的机遇和挑战。Shannon先生决定扎根于椅子这个行业，为人们设计制造出适合亚洲人使用习惯的舒适椅子。

Shannon先生8年的国外学习和工作生涯，深受北欧设计大师勒·柯布西耶及阿尔瓦·阿尔托的影响。总结出来几点工业设计的经典原理

1、重视产品的经济法则和大众化设计，即价廉物美。

2、强调有机设计思想和产品的人情味，提倡环保理念。

3、提出以人体工学为原则进行理性设计，突出功能性。

2003年初，Shannon先生在阅读设计著作时看到一句话：Human beings always deny appetence（人类一直压抑本能）以此警醒自己成立设计公司的初衷，于是决定以此句的首字母结合组成公司英文名称 “HBADA”，告诫自己突破现状，创新才是设计的灵魂和未来。

经过缜密的市场分析，Shanno先生摒弃了国内家具市场山寨当道的做法，而是独具慧眼地为都市白领设计真正”舒服”的电脑椅。在设计上遵循北欧家具一贯的简约风格，色彩以黑白灰三色为主基调，公司的中文品牌“黑白调”由此诞生，沿用至今。

英文翻译：Black and white (hbada) - original design brand of seat. Mr. Shannon, the founder, studied in the Department of industrial design in Denmark from 1995 to 1999. In 2002, Mr. Shannon gave up the rare opportunity of staying in school and teaching and rich treatment, resolutely returned to Beijing and decided to establish his own design company. After half a year's market research, Mr. Shannon keenly found that Chinese people began to pay attention to healthy lifestyle and pay more and more attention to the requirements of food, clothing, housing and transportation. We spend a third of our day in chairs, but so far most of us don't have a comfortable chair. There are undoubtedly huge opportunities and challenges in it. Mr. Shannon decided to take root in the chair industry and design and manufacture comfortable chairs for people to use. Mr. Shannon's 8-year study and working career abroad has been deeply influenced by the Nordic design masters Le Corbusier and Alva Alto. Summed up a few classic principles of industrial design 1, pay attention to the economic principles of products and popular design, that is, cheap and beautiful. 2. It emphasizes the organic design idea and the human sentiment of products, and advocates the concept of environmental protection. 3. The rational design based on the principle of ergonomics is proposed to highlight the functionality. At the beginning of 2003, when reading design works, Mr. Shannon saw a sentence: "human beings are always repressing instinct" to wake up his original intention of setting up a design company, so he decided to combine the initials of the sentence to form the English name of the company "hbada", warning himself to break through the current situation, and innovation is the soul and future of design. After careful market analysis, Mr. Shanno abandoned the practice of taking the lead in the domestic furniture market, but designed a truly "comfortable" computer chair for urban white-collar workers. In terms of design, it follows the consistent simple style of Nordic furniture, with black and white gray as the main tone. The company's Chinese brand "black and white tone" was born and is still used up to now.

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