【歌诗玛COSMART是哪个国家的品牌？】

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上海歌诗玛化妆品有限公司，于2008年成立于美丽繁华的上海徐家汇。五年多来，公司高速地成长，累计与近百个品牌合作，产品品类超5000个，为顾客提供开放式购物体验平台。陆续与万达集团、凯德置地、大润发、沃尔玛、欧尚、家乐福等大型商超成为合作伙伴，门店分布于上海、江苏、安徽、北京、天津、浙江、山东等地区，数量增加到百余家，员工总数已超过600人。

歌诗玛COSMART自2008年1月在国内首创大型、兼自有品牌产品的美妆连锁销售平台，致力于在中国开设大型化妆品连锁超市。COSMart开业仅两年，就已经拥有100余家直营美妆连锁店，增长速度惊人，总部一直保持着每周至少有2家新店开张的记录！

2009年美国红杉资本和东方富海投资公司成为歌诗玛的新股东和战略投资人，这在国内化妆品零售连锁业态中，尚属首例。我们是“天时、地利、人和”的综合体，我们有中国大背景下的模式创新；我们的团队有高效的执行力；我们的店铺拥有自己独特的盈利模式，我们90%的店第一个月就可以单店盈利。

2010年，歌诗玛成功确立了“歌诗倩COSCHAIN”连锁加盟品牌，满足全国各地的加盟需求。公司采用多品牌、多元化品类的综合美妆连锁店销售模式，我们的与众不同之处就在于，网络畅销、国内外各种知名畅销的化妆品在我们的店铺均有销售。既突破了单一品牌专柜和专营店的局限性，涵盖了屈臣氏、丝芙兰、香港莎莎等连锁系统的品牌综合性，又避免了他们自有品牌推广销售难、优质陈列牌面浪费的尴尬局面。公司经营的商品品牌近百种，单品类在上万种，产品极大丰富，深受广大消费者喜爱！

2011年是歌诗玛成就辉煌的一年，新的大型现代化仓储物流基地落定昆山花桥，新推出了更灵活的“COSMART·妆点”加盟项目。同年，被中国连锁经营协会评选为“2011年度购物中心100品牌”，也成功当选中国连锁经营协会连锁品牌与购物中心合作委员会理事。

2012年，对于歌诗玛既是挑战、更是机会，歌诗玛成功实现转型升级，公司基地成功落户于花桥国际商务城。歌诗玛集团公司已经在各方面都发展成为一个成熟的连锁经营企业，成熟度的核心是信息系统的应用水平与企业战略和业务匹配。我们从订单到销售数据分析到会员管理都运用我们自己专业量身定做的ERP信息管理系统完成。大大降低了企业运营成本，改善了企业内部的运营和管理体系。从而将系统所采集的数据通过商务智能系统和信息分析人员的加工处理，最大限度地将供应链上的信息分享给各层决策人员，提高整个供应链的商业绩效。

我们有良好完善的员工培训体系，能够及时有效的根据企业的发展，产品信息及市场信息的变化，培养出合格的人才。同时，这也是我们给加盟商的必要承诺与支持，以保证直营店与加盟店的正常良好运营。

我们已建立起庞大的采购和销售组织。从采购到销售，都取得了货源和销售的控制权，技术装备精良，资金雄厚，人才系统完善。产品也已形成系列化，具有较强的生存能力，现在的歌诗玛则是大企业向现代巨型公司或超级大企业演变的重要时期，具有革命性的意义。

英文翻译：Shanghai geshima Cosmetics Co., Ltd. was established in 2008 in Xujiahui, a beautiful and prosperous city in Shanghai. Over the past five years, the company has grown rapidly, cooperated with nearly 100 brands, and has more than 5000 product categories, providing customers with an open shopping experience platform. It has successively become a partner with Wanda Group, CapitaLand, RT mart, Wal Mart, Auchan, Carrefour and other large supermarkets. Its stores are distributed in Shanghai, Jiangsu, Anhui, Beijing, Tianjin, Zhejiang, Shandong and other regions, and the number has increased to more than 100, with more than 600 employees. Cosmart is the first large-scale cosmetics chain sales platform with its own brand products in China since January 2008. It is committed to opening a large-scale cosmetics chain supermarket in China. Cosmort has had more than 100 direct beauty chain stores since it opened only two years ago, with an amazing growth rate. The headquarters keeps the record of opening at least two new stores every week! In 2009, Sequoia Capital and Dongfang Fuhai Investment Co., Ltd. became new shareholders and strategic investors of Gemma, which is the first in the domestic cosmetics retail chain business. We are a complex of "time, place, people and" and we have model innovation in the context of China; our team has efficient execution; our store has its own unique profit model, and 90% of our stores can make profits in the first month alone. In 2010, gethseman successfully established the "gethseman coschain" chain franchise brand to meet the franchise needs of all parts of the country. The company adopts a multi brand, multi category comprehensive beauty chain store sales model. Our difference lies in that the online best-selling and various well-known and best-selling cosmetics at home and abroad are sold in our stores. It not only breaks through the limitations of single brand counters and franchise stores, and covers the brand integration of Watsons, Sephora, Hong Kong Sasa and other chain systems, but also avoids the embarrassing situation of their own brand promotion and sales difficulties and high-quality display board waste. The company manages nearly 100 kinds of commodity brands and tens of thousands of single categories. The products are very rich and popular with consumers! The year of 2011 is a brilliant year for gesima. The new large-scale modern warehousing and logistics base is located in Kunshan Huaqiao, and a more flexible "cosmart · make-up point" franchise project is launched. In the same year, it was selected as "2011 Shopping Center 100 brand" by China Chain Management Association, and also successfully elected as the director of China chain brand and shopping center cooperation committee. In 2012, it was not only a challenge but also an opportunity for GSMA. GSMA successfully achieved transformation and upgrading, and the company base successfully settled in Huaqiao International Business City. GSMA group company has developed into a mature chain operation enterprise in all aspects. The core of maturity is to match the application level of information system with the enterprise strategy and business. From order to sales data analysis to member management, we use our own ERP information management system. It greatly reduces the operation cost of the enterprise and improves the internal operation and management system of the enterprise. So the data collected by the system can be processed by business intelligence system and information analysts, and the information in the supply chain can be shared to decision-makers at all levels to improve the business performance of the whole supply chain. We have a good and perfect staff training system, which can timely and effectively cultivate qualified talents according to the development of the enterprise, the changes of product information and market information. At the same time, it is also the necessary commitment and support we give to franchisees to ensure the normal and good operation of Direct stores and franchisees. We have established a large purchasing and sales organization. From procurement to sales, we have obtained the control of goods source and sales, excellent technical equipment, abundant capital and perfect talent system. Products have also formed a series, with a strong ability to survive. Now, gesima is an important period for large enterprises to evolve into modern giant companies or super large enterprises, with revolutionary significance.

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