【Netflix是哪个国家的品牌？】

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成立于1997年，美国流媒体巨头，全球知名的网络视频公司，专注提供互联网随选流媒体播放，兼定制DVD、蓝光光碟在线出租业务。

Netflix(Nasdaq NFLX) 成立于1997年，是一家在线影片租赁提供商，主要提供Netflix超大数量的DVD并免费递送，总部位于美国加利福尼亚州洛斯盖图。

Netflix可以通过PC、TV及iPad、iPhone收看电影、电视节目，可通过Wii，Xbox360，PS3等设备连接TV。Netflix大奖赛从2006年10月份开始，Netflix公开了大约1亿个1－5的匿名影片评级，数据集仅包含了影片名称。评价星级和评级日期，没有任何文本评价的内容。比赛要求参赛者预测Netflix的客户分别喜欢什么影片，要把预测的效率提高10%以上。

2017年11月30日，美国流媒体巨头、世界颇大的收费视频网站网飞（Netflix）买下《白夜追凶》播放权，这是该公司头一次买下中国内地网络电视剧版权，计划在全球190多个国家和地区上线。

Netflix是经营在线业务公司中的一个亮点。它成功地把传统的影像租赁业务和现代化的市场营销手段、前沿的IT网络技术结合起来，从而开创了在线影像租赁的新局面。Netflix通过整合其自身的营销手段和最近的IT网络技术，成功地改变了消费习惯和打造了自己的品牌优势。

Netflix所做的不仅仅是把市场营销搬上互联网和其他活动媒体，而是有目的地在在线营销中影响消费者的采购习惯和对产品的认知。Netflix的在线反馈显示，电影爱好者非常渴望能够和其他有同样爱好的人相互交流，而传统的影像租赁服务显然不能满足这一扩展需求。这一商业需求在Netflix的市场营销人员和IT人员的合作下迅速转化为吸引客户的手段——Netflix在其网站上推出了影评专家、电影制作人、电影爱好者等共同参与的在线讨论社区。在线讨论的发展对引导客户消费习惯的改变起到了很大的作用，因为Netflix带来的新电影租赁习惯本身就是在线讨论的议题之一。

英文翻译：Founded in 1997, the U.S. streaming media giant, a world-famous online video company, focuses on providing internet streaming on demand, as well as customized DVD, Blu ray Disc online rental business. Founded in 1997, Netflix (NASDAQ NFlx) is an online video rental provider, which mainly provides a large number of Netflix DVDs and delivers them free of charge. Its headquarter is located in Los Angeles, California. Netflix can watch movies and TV programs through PC, TV, iPad and iPhone, and connect TV through Wii, Xbox 360, PS3 and other devices. Since October 2006, Netflix has released about 100 million 1-5 anonymous movie ratings, and the dataset only contains the movie names. The star rating and rating date of the evaluation have no content of any text evaluation. The competition requires participants to predict what Netflix customers like respectively, and improve the prediction efficiency by more than 10%. On November 30, 2017, Netflix, an American streaming magnate and the world's big charging video website, bought the broadcast right of "white night pursuit". This is the first time that the company bought the copyright of online TV series in mainland China and plans to launch online in more than 190 countries and regions around the world. Netflix is a bright spot for companies running online businesses. It successfully combines the traditional video rental business with modern marketing means and cutting-edge IT network technology, thus creating a new situation of online video rental. Netflix has successfully changed its consumption habits and created its own brand advantages by integrating its own marketing methods and recent IT network technology. What Netflix does is not only to bring marketing to the Internet and other activity media, but also to purposely influence consumers' purchasing habits and product awareness in online marketing. Netflix's online feedback shows that movie lovers are eager to be able to communicate with other people with the same interests, and the traditional video rental service obviously cannot meet this expansion demand. With the cooperation of Netflix's marketing personnel and it personnel, this business demand has been rapidly transformed into a means to attract customers. Netflix has launched an online discussion community on its website with the participation of film critics, film producers, film lovers, etc. The development of online discussion has played a great role in guiding customers to change their consumption habits, because the new movie rental habits brought by Netflix itself is one of the topics of online discussion.

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