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华昌珠宝创始于1938年，是珠宝行业“老字号”企业之一。其创始人张阿岳为现任董事长张国王的祖父。上世纪三十年代，张阿岳与堂兄张如鑫，跟随父亲张阿罕学习珠宝首饰加工，学艺有成之后，从香港辗转到上海，经营“天发诛号”银楼，凭着“金镶玉”和“玉镶金”的特殊技艺,发迹并扬名于上海滩，成为一段历史传奇。晚年，张阿岳精心绘制了《华昌家传玉镶金仿古图谱》、《华昌金包玉图谱》、《华昌宝石男戒样谱》、《华昌玉嵌金图谱》四册，留传给子孙，使“金镶玉”、“玉镶金”传统技艺得以永世流传。

2009年，经华昌人多年技术创新，实现标准化管理和生产，“金镶玉”和“玉镶金”两项祖传技艺得以发扬光大，目前，公司正在申请“国家级非物质文化遗产项目”。

【产品•研发】

华昌珠宝作为国内金玉镶嵌的领军者，主要从事金镶玉系列、玉镶金系列、千足金镶嵌天然和合成宝石系列、玉石雕刻系列的研发、生产与销售。其中，“华昌”、“华昌1938”和“张国王”等品牌，及“金石和鸣”系列产品，凭着精湛的工艺和时尚的风格，深受专业人士的赞誉，具有极高的收藏价值，广受全国各地经销商的青睐和消费者的追捧。

公司拥有福建省内珠宝业唯一一家省级技术中心，凝聚了强大的设计研发团队，紧密关注国际流行趋势，深入挖掘华夏文化底蕴，借鉴欧美及日韩的时尚设计理念，倾心打造经典时尚款式。由公司主持制定的《千足金镶嵌首饰镶嵌牢度的规定》被确定为全国首饰行业的通用标准，其创新工艺填补了行业空白,工艺性能和技术优势处于国际先进及行业领先水平,镶嵌产品获得了三项国家设计专利。

【荣誉•认证】

秉承“文化•时尚•人性”的设计理念，采用国内外一流的生产流水线；先后通过了ISO-9001：2000质量管理体系认证、ISO-14001：2004环境管理体系认证和OHSMS18001：2001职业健康安全管理体系认证；建立了严谨的检测机构和完善的计量体系，引进了先进的全方位数据化产品检测系统，为高尖精产品上市提供了全面的质量保障。

公司先后荣获“中国珠宝首饰驰名品牌”、“中华金银珠宝名牌”、“福建省名牌产品”、“福建省著名商标”、“中华老字号”、“中国驰名商标”、“中国500最具价值品牌”、“2010年上海世博会特许产品生产商”、“2011年深圳第26届世界大学生夏季运动会特许商品生产商、零售商”等杰出荣誉。作为福建省唯一的、全国珠宝行业30家“AAA级信用企业”之一，并连续多年荣获“珠宝首饰业著名品牌”、“省质量管理先进企业”、“省用户满意产品”、“质量抽检全部合格”、“质量免检单位”、“消费者信得过单位”等荣誉。凭借多年来的杰出表现，公司先后被推选为中国宝玉石协会副会长单位、福建省黄金协会副会长单位、福建省宝玉石协会副会长单位、上海黄金行业协会副会长单位和全国首饰标准化技术委员会镶嵌首饰分技术委员会秘书处承担单位。

【管理•营销】

公司推行数字化、规范化管理模式，不断引进目标管理、ERP系统、7S等先进管理方法，大量引进设计研发、品牌推广、营销服务等领域的顶尖人才，为名牌战略实施和企业持续发展提供保障。

公司全面实施新一轮的品牌战略和渠道战略，为产品溢价注入高附加值。目前，营销网络已覆盖全国，并采取特许加盟和通路批发相结合的营销模式，建立了完善的服务体系和终端管理团队，将文化置于品牌建设的突出地位，全面推行“365服务模式”。随着影视巨星刘晓庆的倾情代言，有着70多年辉煌积累沉淀的华昌珠宝，也必将继续引领珠宝品牌营销新时代。

【目标•未来】

日月光华，东方昌昌。作为国内金玉镶嵌的领军者，华昌人运筹帷幄，以更饱满的激情，更豪迈的气势，更矫健的步伐，勇立潮头，搏击商海。万里关山从头越，乘风破浪正当时。华昌人与所有合作伙伴一起，不断朝着国内珠宝首饰行业的领导品牌冲刺，面对未来，我们满怀壮志，继往开来，不断开拓进取，使企业基业长青，更好地服务社会。

英文翻译：Founded in 1938, Huachang jewelry is one of the "time honored" enterprises in the jewelry industry. Its founder, Zhang ayue, is the grandfather of the current chairman, King Zhang. In the 1930s, Zhang Anyue and his cousin Zhang Ruxin followed his father Zhang ahan to learn jewelry processing. After their success in learning skills, they traveled from Hong Kong to Shanghai to operate the "Tianfa Zhu" Silver Tower. With the special skills of "gold inlaid with jade" and "jade inlaid with gold", they made their fortune and became famous in Shanghai beach, becoming a historical legend. In his later years, Zhang ayue meticulously drew four volumes, namely, the ancient Atlas of jade inlaid with gold, the atlas of huachangjin Baoyu, the atlas of men's ring of Huachang gem, and the atlas of huachangyu inlaid with gold, which were handed down to his descendants, so that the traditional skills of "gold inlaid with jade" and "jade inlaid with gold" could be handed down forever. In 2009, after years of technical innovation by Huachang people, standardized management and production were realized, and the two ancestral skills of "gold inlaid jade" and "jade inlaid gold" were carried forward. At present, the company is applying for "national intangible cultural heritage project". [product · R & D] as the leader of domestic gold and jade inlay, Huachang jewelry is mainly engaged in the R & D, production and sales of gold inlaid jade series, jade inlaid gold series, thousand gold inlaid natural and synthetic gem series, and jade carving series. Among them, "Huachang", "Huachang 1938", "King Zhang" and other brands, as well as "Jinshi Heming" series of products, with exquisite technology and fashionable style, are highly praised by professionals, with high collection value, and widely favored by dealers and consumers all over the country. The company has the only provincial technology center in the jewelry industry of Fujian Province. It has a strong design and development team, closely pays attention to international popular trends, deeply explores the Chinese culture, learns from the fashion design concepts of Europe, America, Japan and South Korea, and devotes itself to creating classic fashion styles. The regulations on the inlay fastness of thousands of gold inlay jewelry developed by the company has been determined as the general standard of the jewelry industry in China. Its innovative technology fills in the industry gap. Its technological performance and technical advantages are at the international advanced and industry-leading level. The inlay products have obtained three national design patents. [honor and certification] adhering to the design concept of "culture, fashion and humanity", adopting the first-class production line at home and abroad, it has successively passed the iso-9001:2000 quality management system certification, iso-14001:2004 environmental management system certification and ohsms18001:2001 occupational health and safety management system certification, established a rigorous testing organization and perfect measurement system, and introduced advanced The all-round data product testing system provides a comprehensive quality guarantee for the high-end and refined products to be put on the market. The company has successively won the titles of "China's famous jewelry brand", "China gold and silver jewelry brand", "Fujian famous brand product", "Fujian famous brand", "China Time-honored Brand", "China famous brand", "China's 500 most valuable brand", "2010 Shanghai World Expo licensed product manufacturer", "2011 Shenzhen 26th Summer Universiade franchise" "Commodity producers, retailers" and other outstanding honors. As the only one of the 30 "AAA credit enterprises" in the jewelry industry in Fujian Province, it has won the honors of "famous brand of jewelry industry", "advanced enterprise of quality management in Fujian Province", "products satisfied by customers in Fujian Province", "all qualified in quality spot check", "unit exempted from quality inspection", "unit trusted by consumers" and so on. With years of outstanding performance, the company has been selected as vice chairman unit of China Gemstone Association, vice chairman unit of Fujian gold association, vice chairman unit of Fujian Gemstone Association, vice chairman unit of Shanghai Gold Industry Association and Secretariat undertaking unit of inlaid jewelry sub Technical Committee of national jewelry Standardization Technical Committee. [management and marketing] the company implements the digital and standardized management mode, constantly introduces advanced management methods such as target management, ERP system, 7S, and a large number of top talents in design and development, brand promotion, marketing services and other fields, so as to provide guarantee for the implementation of the famous brand strategy and the continuous development of the enterprise. The company implements a new round of brand strategy and channel strategy to inject high added value into the product premium. At present, the marketing network has covered the whole country, and adopts the marketing mode of combination of franchise and channel wholesale, establishes a perfect service system and terminal management team, places culture in the prominent position of brand construction, and comprehensively implements "365 service mode". With the endorsement of Liu Xiaoqing, a movie star, Huachang jewelry, with more than 70 years of brilliant accumulation, will continue to lead the new era of jewelry brand marketing. [goal · future] bright sun and moon, Changchang, East. As the leader of domestic gold and jade inlay, Huachang people devise strategies, with more full passion, more heroic momentum, more vigorous pace, bravely stand the tide and fight against the commercial sea. Wanli Guanshan is crossing from the beginning. It's the right time to ride the wind and break through the waves. Huachang people, together with all partners, continue to sprint towards the leading brand of the domestic jewelry industry. Facing the future, we are full of ambition, carry forward the past and forge ahead, so as to make the enterprise foundation evergreen and better serve the society.

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