【皇室童缘是哪个国家的品牌？】

皇室童缘是什么牌子？「皇室童缘」是福建省皇室童缘服饰有限公司旗下著名品牌。该品牌发源于福建省泉州市，由创始人谢 * 昌在2010年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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福建省皇室童缘服饰有限公司，简称“皇室童缘/HSTY”，2010年成立于东亚文化之都—中国·泉州，是国内“快时尚潮牌童装”品牌。公司主营童装、童鞋、儿童精品，专注研发高性价比的商品，打造符合90后辣妈消费主张的场景式体验型购物终端。通过近7年资源整合，成为集时尚买手、设计研发、现代物流、零售管理于一体的现代化综合性童品企业，拥有达成战略合作的生产供应伙伴近2000家。

品牌名称“皇室童缘/HSTY”的由来：起于企业创始人谢永昌先生的成长经历，贫凡与努力不仅使他富有责任心和爱心，且形成了有担当，敢想敢干的个性，也使他萌发了童年时最初的梦想：要有所作为，干一番事业，做所有与孩子相关的事情。长大后，他坚持梦想，关爱孩子、关注儿童成长，白手起家，创办了HSTY。希望未来能坚持专注在儿童综合业态领域，为孩子们打造一座充满童话色彩的“皇室城堡”，让孩子们能够像公主王子般健康、快乐、自信、幸福的成长。“皇室”，一是象征对儿童皇室般的呵护，让顾客感受皇家般的服务和舒心的购物体验；二是展示企业立志“打造儿童业态新蓝图，致力成为行业新标杆”的宏伟愿景，成为像“皇室”一样备受尊重的一家企业。“童缘”代表企业“专注童品行业·热爱儿童业态”的精神宿命。

一切·缘于热爱！

HSTY创办至今通过时尚买手制模式、商品垂直化零售、潮品集合型终端，融合多元化渠道，秉承“讲诚信、重制度、敢创新、争第一”的核心价值和“务实经营、敢于创新、和谐发展、共同成长”的经营理念取得了长足发展。2016年HSTY提出“服务零售、建好终端，打造样板、扩展全国”的品牌战略规划，本着“员工开心、顾客舒心、伙伴安心”的皇室使命，通过终端形象规范化，零售管理专业化，营销模式科学化，品牌建设系统化，创立了品牌文化创意馆、儿童潮品集合馆等多元化终端形象，已成功入驻万达、泰禾、大润发、永辉等Shopping mall及大型商超，并在传统核心商圈发力，在国内拥有近200多家门店，且单店体量超150平米以上近50家。

在HSTY高速发展的同时，公司通过童品业态资源整合，2016年全资创立“嗨玩购”品牌运营中心，开启儿童业态新蓝图，打造全国较早集童品零售，儿童游乐，亲子互动，教育培训为一体的场景式体验型购物终端“快时尚儿童潮品集合商城”，定位营业面积500-5000平米，整合覆盖皇室童缘潮牌童装、个性童鞋、精品配饰、IP玩具、科技VR、“嗨吧”茶咖、学习用品、亲子互动、儿童游乐、才艺培训、儿童教育等各类品牌儿童业态，为2-12岁小朋友和85/90后靓妈们提供时尚舒适的“一站式”购物平台。从专注童装到专注儿童全业态产业化，点燃了现代儿童业态时代变革的烽火，给传统经营模式带来前所未有的冲击和颠覆，在企业可持续发展的道路上，迈出了坚实的一步。

英文翻译：Fujian Royal Children's edge Clothing Co., Ltd., referred to as "Royal Children's edge / hsty", was founded in 2010 in Quanzhou, China, the capital of East Asian culture. It is a brand of "fast fashion fashion children's wear" in China. The company is mainly engaged in children's clothing, children's shoes and children's boutiques, focusing on the research and development of high cost-effective products, and building a scene type experience shopping terminal in line with the consumption ideas of post-90s spicy mom. Through the integration of resources in the past seven years, it has become a modern comprehensive children's product enterprise integrating fashion buyer, design and development, modern logistics and retail management, with nearly 2000 production and supply partners who have reached strategic cooperation. The origin of the brand name "Royal Tongyuan / hsty": originated from the growth experience of Xie Yongchang, the founder of the enterprise, poverty and hard work not only made him full of responsibility and love, but also formed a responsible and dare to do personality, and also made him germinate the original dream of childhood: to do something, do a career, do all the things related to children. When he grew up, he adhered to his dream, cared about children, cared about children's growth, started hsty from scratch. It is hoped that in the future, we will continue to focus on the field of children's comprehensive business forms and create a fairy tale "Royal Castle" for children, so that children can grow up healthy, happy, confident and happy like princesses and princesses. "Royal family" symbolizes the Royal care for children and makes customers feel the Royal Service and comfortable shopping experience; secondly, it shows the great vision of the enterprise that is determined to "create a new blueprint for children's business and strive to become a new benchmark in the industry", and become an enterprise that is respected as "royal family". "Tongyuan" represents the enterprise's spiritual destiny of "focusing on children's products industry and loving children's business form". All due to love! Since its establishment, hsty has made great progress by integrating diversified channels through fashion buyer system mode, vertical retail of commodities, collection terminal of fashion products, adhering to the core value of "honesty, system, innovation and competition first" and the business philosophy of "pragmatic operation, innovation, harmonious development and common growth". In 2016, hsty put forward the brand strategic plan of "serving retail, building terminals, building models, and expanding the country". In line with the Royal mission of "happy employees, comfortable customers, and reassured partners", through the standardization of terminal image, the specialization of retail management, the scientific marketing model, and the systematization of brand construction, hsty has established a diversified terminal, including the brand culture and creativity Museum and the children's fashion collection hall The end image has successfully settled in shoppingmall and large-scale supermarkets such as Wanda, Taihe, RT mart and Yonghui, and has made efforts in the traditional core business circle, with nearly 200 stores in China, and nearly 50 single stores with a volume of more than 150 square meters. At the same time of hsty's rapid development, the company wholly established the brand operation center of "Hi play shopping" in 2016 through the integration of children's business form resources, opened a new blueprint for children's business form, and built the "fast fashion children's trendy shopping mall" which is an earlier set of children's retail, children's play, parent-child interaction, education and training in China, with a business area of 500-5000 square meters Integrating and covering various brands of children's business, such as Royal Children's edge fashion brand children's clothing, personalized children's shoes, boutique accessories, IP toys, technology VR, "Hi bar" tea and coffee, learning supplies, parent-child interaction, children's play, talent training, children's education, etc., to provide a fashionable and comfortable "one-stop" shopping platform for 2-12-year-old children and post-85 / 90 beautiful mothers. From focusing on children's clothing to focusing on the industrialization of children's whole business form, it has ignited the beacon fire of the transformation of modern children's business form era, brought unprecedented impact and subversion to the traditional business model, and made a solid step on the road of sustainable development of the enterprise.

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