【菊花是哪个国家的品牌？】

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1914年，浙江商人谢稚南在上海英租界四川路泰安坊（今四川北路）独资创办了中华针织厂，工厂地设在榆林区（今杨浦区）龙江路。1928年谢稚南之子谢渭清从英国学成归来，联系谢氏族人合伙经营，其规模和设备在当时称得上国内一流。当时生产的产品是棉线袜子，随着产品的上市，谢氏人提出包装上应该贴有标记或牌号，但是想了几个方案，仍然确定不下来。秋日的一天，谢稚南看到阁楼阳台上的菊花特别好看，多彩多姿，心想：我生产的袜子也应象菊花一样多色多样让人喜欢。这一灵感的升腾，自然定格了品牌的主调，“菊花牌”从此诞生了。

上海龙头（集团）股份有限公司(证券代码600630，以下简称龙头股份)是中国首批股份制上市公司，以纺织品品牌经营和国际贸易为核心业务，由针织、家纺、服饰、国际贸易四大事业部构成核心业务发展。

龙头股份拥有在国内市场享有盛誉的“三枪”、“菊花”、“海螺”、“民光”、“凤凰”、“钟414”和“皇后”等知名品牌；拥有针织、装饰两大研究所；掌控着7000多个营销网点组成的庞大内销网络，产品遍及国内中高档百货商场、专卖店及超市连锁；国际贸易遍布全球五大洲八十余个国家和地区。在世界品牌实验室公布的2008年中国最具价值品牌排行榜中，“三枪”与“海螺”的品牌价值分别为14.21亿元人民币和12.46亿元人民币。公司的内衣营销网络被摩根斯坦利评估为“中国内衣市场最完善的营销渠道”。

龙头股份拥有针织加工、服饰制造、家纺生产三大现代化纺织品制造基地，通过ISO9001:2000、WRAP等多项国际认证。“三枪”生产的出口针织面料和针织服装，被国家质检总局授予出口免验证书。公司雄厚的生产加工能力为公司的品牌发展提供有力的保障。

英文翻译：In 1914, Xie Zhinan, a Zhejiang businessman, established the Chinese knitting factory in Tai'an Fang (now North Sichuan Road), Sichuan Road, British concession in Shanghai. The factory is located in Longjiang Road, Yulin District (now Yangpu District). In 1928, Xie Weiqing, the son of Xie Zhinan, returned from his studies in England and contacted Xie's people for partnership. His scale and equipment were first-class in China at that time. At that time, the product was cotton socks. With the product going on the market, Xie people proposed that the package should be labeled with a mark or trademark, but after thinking about several plans, they were still uncertain. One day in autumn, Xie Zhinan saw the chrysanthemums on the balcony of the attic were very beautiful and colorful, thinking: my socks should be as colorful as chrysanthemums. The rise of this inspiration naturally set the main tone of the brand, "chrysanthemum brand" was born from then on. Shanghai Longtou (Group) Co., Ltd. (securities code: 600630, hereinafter referred to as Longtou stock) is one of the first batch of joint-stock listed companies in China. It takes textile brand management and international trade as its core business, and consists of four business divisions of knitting, home textile, clothing and international trade as its core business development. Leading shares owns famous brands such as "three guns", "Chrysanthemum", "conch", "Min Guang", "phoenix", "Zhong 414" and "empress" which are well-known in the domestic market; has two research institutes of knitting and decoration; controls a huge domestic sales network composed of more than 7000 marketing outlets, with products throughout the domestic medium and high-end department stores, specialty stores and supermarket chains; international trade It covers more than 80 countries and regions on five continents. In the list of China's most valuable brands in 2008 released by the world brand laboratory, the brand values of "three guns" and "conch" are 1.421 billion yuan and 1.246 billion yuan respectively. The company's underwear marketing network is evaluated as "the most perfect marketing channel in China's underwear market" by Morgan Stanley. The company has three modern textile manufacturing bases, including knitting processing, clothing manufacturing and home textile production, and has passed ISO9001:2000, wrap and other international certification. The export knitted fabrics and knitted garments produced by "three guns" have been granted the export exemption certificate by the AQSIQ. The company's strong production and processing capacity for the company's brand development to provide a strong guarantee.

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