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德生堂拥有三套零售品牌系统来满足不同顾客的需求：“德生堂”是专业药房品牌，为社会大众提供专业化的药学服务和药品供应，重点满足顾客基础用药需求；“时代千方”是多元化药房品牌，为顾客提供药品的同时，增加更多健康、美丽、时尚的元素，来满足顾客高品质的生活需求；“111医药馆”是网上药房品牌，满足顾客网上购买药品、健康、美丽、时尚产品的需求。

德生堂始终坚持“完善质量体系，提高质量意识，培养专业人才，提供优质药品，确保顾客满意”的质量方针，培养了一大批优秀的具有良好专业素养的医药零售人才，并率先通过GSP认证。优良的质量管理体系和规范的质量执行标准，多次获得了各地药监系统的好评，赢得了顾客的信赖！德生堂自成立之初就制定了“为患者服务，为大众的健康服务，为广大市民的安全用药服务，倡导健康文明的生活方式”的服务宗旨，为居民提供温馨便利的健康服务，把药房逐渐转变成为居民提供健康产品、健康知识、健康理念的一个“大健康”场所，使周边居民在德生堂能够获得更为愉悦的健康体验，在照顾自己和家人健康时更为专业并充满信心。

德生堂始终致力于发展医药零售事业和健康事业。目前，德生堂已经跨入多个区域进行发展，并在北京和兰州建立自己的研发和管理基地，努力将更多的零售技术和健康管理理念引入到德生堂的服务体系中去，从而为社会大众不断提供更为先进的专业健康服务！

古人云“不为良相，则为良医”。中医出身的龙岩，历来与医生、医药有着不解的源缘。1990年，德生堂的龙岩毕业以后分配到了甘肃省金昌市人民医院。在当时，深受传统儒家思想熏陶的中医针灸医生龙岩毕业以后就显得格外与众不同：主动申请创办医院针灸科，填补了医院在针灸的空白；因表现出色，毕业仅一年，又被医院派往北京中医学院学习男性科和激光技术，回来后创办了激光室和男性科，填补了该地区在这些方面的空白；又是一年，医院亏损多年的对外门诊多次更换负责人无效后，重任又压到了龙岩的身上，年仅26岁的龙岩不负众望，短短的一个月就扭亏为盈，在当时当地的医药界掀起了不小的波澜，同时也将自己的事业带到了全新的阶段。正是在那个时候，龙岩开始深入思考医药医疗的管理内涵，开启了以“修身、齐家、治国、平天下”之人生理想，开始了行“大医之道”的创业历程。1999年，龙岩和他的团队将“为患者服务，为大众的健康服务，为广大市民的安全用药服务，倡导健康文明的生活方式”的服务宗旨确定为终身奋斗的事业，并成立了“德生堂健康服务公司”，这在当时可是全国为数不多的以公司形式从事医疗工作的医疗机构，也是全国为数不多的以连锁形式管理医疗机构的公司。

英文翻译：Deshengtang has three retail brand systems to meet the needs of different customers: "deshengtang" is a professional pharmacy brand, providing professional pharmaceutical services and drug supply for the public, focusing on meeting the basic drug demand of customers; "shiqianfang" is a diversified pharmacy brand, providing customers with drugs at the same time, adding more healthy, beautiful and fashionable elements to meet the needs Customers' high-quality life needs; "111 medical center" is an online pharmacy brand to meet customers' needs for online purchase of drugs, health, beauty and fashion products. Deshengtang has always adhered to the quality policy of "improving the quality system, improving the quality awareness, training professional talents, providing high-quality drugs, ensuring customer satisfaction", trained a large number of excellent pharmaceutical retail talents with good professional quality, and took the lead in passing the GSP certification. Excellent quality management system and standardized quality execution standard have won the praise of drug supervision system in various places for many times, and won the trust of customers! Since its establishment, deshengtang has formulated the service tenet of "serving the patients, serving the public's health, serving the public's safe medication, advocating a healthy and civilized lifestyle", providing warm and convenient health services for the residents, gradually transforming the pharmacy into a "big health" place for the residents to provide health products, health knowledge and health concept, and making the surrounding residents live in People in deshengtang can get a more pleasant health experience, and they are more professional and confident in taking care of their own and their families' health. Deshengtang has always been committed to the development of pharmaceutical retail business and health business. At present, deshengtang has entered many regions for development, and has established its own R & D and management bases in Beijing and Lanzhou, striving to introduce more retail technology and health management concepts into the service system of deshengtang, so as to provide more advanced professional health services for the public! The ancients said, "if you are not good, you are a good doctor.". Longyan, born in traditional Chinese medicine, has always had a source of confusion with doctors and medicine. In 1990, after graduating from deshengtang, Longyan was assigned to the people's Hospital of Jinchang City, Gansu Province. At that time, Long Yan, a traditional Chinese acupuncture doctor deeply influenced by traditional Confucianism, was very different after graduation: he applied for the establishment of Acupuncture Department in the hospital actively, filling in the gap of acupuncture in the hospital; because of his outstanding performance, he graduated only one year, and was sent by the hospital to Beijing College of traditional Chinese medicine to study andrology and laser technology. After returning, he founded the laser room and andrology department, filling the area In another year, after the hospital's loss-making outpatients for many years replaced the person in charge of the outpatients for many times and failed, the heavy task was on Longyan. At the age of 26, Longyan met the expectations and turned the loss into profit in just one month. At that time, the local medical industry set off a lot of waves, and at the same time, it also brought its own business to a new stage. It was at that time that Longyan began to think deeply about the management connotation of medical treatment, opened the life ideal of "self-cultivation, family alignment, governance, and world peace", and started the entrepreneurial process of "the way of great medicine". In 1999, Longyan and his team established the service tenet of "serving the patients, serving the health of the public, serving the safe medication of the general public, advocating a healthy and civilized life style" as a lifelong cause, and established the "deshengtang health service company", which was one of the few medical institutions engaged in medical work in the form of Companies in the country at that time, as well as There are few companies in the country that manage medical institutions in the form of chains.

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