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APP金光集团旗下女性卫生护理品牌，专业从事卫生巾系列产品的研发、生产、销售的企业

怡丽，源自日本女性卫生用品Elis。由APP金光集团和日本大王制纸株式会社共同引进，2005年6月在苏州工业园区正式注册成立“金王（苏州工业园区）卫生用品有限公司”，生产和销售“怡丽”品牌女性卫生护理产品。

怡丽旨在全世界推行“像呵护肌肤一样呵护女性”的信念，并将关怀的触角伸到了友好邻邦——中国。通过慎重考虑，怡丽选择金光集团（Sinar Mas Group）作为其在中国市场的合作伙伴。

金光集团（Sinar Mas Group）成立于1962年，旗下有纸浆业、金融业、农业、食品加工业四个支柱产业，其旗舰企业——APP（亚洲纸浆业有限公司）拥有大规模造纸工厂和超过100万公顷的植树造林区。

随着健康意识抬头，“无添加”正在成为流行，改变人们的生活理念。 对于现代女性而言，每当经期来临，闷热、潮湿、敏感和痒痒等种种私密困扰，让她们对卫生巾的品质有更高要求。为了带给女性高品质的舒适体验, 怡丽坚持“无添加”的品牌理念，无荧光、无香精，经由瑞士机构认证，对肌肤零刺激，让女人在那几天，也能无负担地自在绽放。

不渗漏、舒适、透气、贴身、干爽、卫生等是女性对于卫生巾的重要需求。身为女性的安心守护者——怡丽将这些需求作为研发产品的要素和产品上市的必要考量指标。也因为这样，怡丽自进入中国市场以来，受到越来越多的女性朋友青睐，让女性在生理期间超舒适，超安心。

英文翻译：App Jinguang group's female health care brand, a company specializing in the R & D, production and sales of sanitary napkin products, is Elis, a Japanese female health product. Introduced by app Jinguang group and Japan Dawang Paper Co., Ltd., Jinwang (Suzhou Industrial Park) sanitary products Co., Ltd. was officially registered in Suzhou Industrial Park in June 2005 to produce and sell "Yili" brand female health care products. Yili aims to promote the belief of "caring for women like skin" all over the world, and extends the caring tentacles to the friendly neighbor China. Through careful consideration, Jardine has chosen sinarmasgroup as its partner in the Chinese market. Founded in 1962, sinarmasgroup has four pillar industries: pulp industry, finance industry, agriculture and food processing industry. Its flagship enterprise, app (Asian Pulp Industry Co., Ltd.), has a large-scale paper mill and more than 1 million hectares of afforestation area. With the rise of health awareness, "no addition" is becoming popular and changing people's life philosophy. For modern women, when the menstrual period comes, sultry, humid, sensitive and pruritus and other private troubles make them have higher requirements for the quality of sanitary napkins. In order to give women high quality comfort experience, Yili insists on "no add" brand concept, no fluorescence, no fragrance, certified by Swiss institutions, zero stimulation to skin, so that women can afford to bloom freely in those days. Non leakage, comfort, air permeability, close fitting, dry and sanitary are the important needs of women for sanitary napkins. As a caretaker of women, elion takes these needs as the key elements of R & D products and the necessary consideration indicators for product launch. Because of this, since entering the Chinese market, elion has been favored by more and more female friends, making women super comfortable and super secure during their physiological period.

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