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欧必德是一家专注家居一体化热水解决方案，集产品设计、研发、制造、销售和服务于一体的科技创新型公司。行业内首家提出将热水器和浴室柜合而为一的集成热水器概念，是集成热水器发明和领导者，集成热水器第一品牌。面对互联网和移动互联网时代，欧必德打破传统热水器同质化竞争格局，以“先有市场，再建商场”的营销理念，“一台也定制”的独特商务模式，以O2O+C2B的互联网思维，打造真正满足中高端用户热水器个性化需求和升级换代的热水解决方案。

集成热水器项目简介：

集成热水器是欧必德团队跨界整合、独家研发的创新型产品，引领了热水器行业的第二次革命!产品集洗澡热水、洗漱热水、洗手盆、浴室柜、梳妆镜等五大功能于一身，彻底解决了传统热水器挂墙安装不安全、不美观、占空间等行业难题;解决了热水器同质化和需求个性化的矛盾。目前已获得国家专利9项，属全球首创。产品上市两年，赢到了霍杜芳、徐东生、邴旭卫等行业专家和数万名用户的一致好评。

通过O2O全网营销、C2B个性化定制、线下“1+10+N”营销模式推广，短短2年，欧必德已发展加盟代理商300多家，专卖体验店468家。欧必德集成热水器，充分考虑用户房型布局、空间尺寸、装修风格和功能需求等，款式可变、尺寸可改、功能可选，大大提高了用户满意度和使用体验。

通过线上用户创意设计征集、浴室3D效果DIY设计等，欧必德着力打造为85后、90后消费主力军的首选。未来5年集成热水器市场有望达500-800亿元。

核心团队简介：

欧必德核心团队均为原海尔集团热水器高管和骨干，是海尔防电墙、3D速热技术等主要研发和市场推广人员。

总经理路新民，“热水器企划第一人”。1998年加入海尔集团，历任热水器市场部长、产品企划总监、见习本部长。2008年入选国家统计局经济景气监测中心家电行业百名专家团成员。2009年，第一个提出集成热水器理念。

英文翻译：Obide is a scientific and technological innovation company focusing on the integrated hot water solution for home furnishings, integrating product design, R & D, manufacturing, sales and service. It is the first integrated water heater in the industry to put forward the concept of integrating water heater and bathroom cabinet. It is the invention and leader of integrated water heater and the first brand of integrated water heater. In the era of Internet and mobile Internet, OBID breaks the traditional homogenization competition pattern of water heater, adopts the marketing concept of "market first, then shopping mall", the unique business model of "one also customized", and the Internet thinking of o2o + C2B to create a water heater solution that truly meets the personalized needs and upgrading of water heaters for middle and high-end users. Brief introduction of integrated water heater project: integrated water heater is an innovative product developed by OBID team, which leads the second revolution in the water heater industry. The product integrates five major functions of bath water heater, wash water heater, wash basin, bathroom cabinet and vanity mirror, and completely solves the industry problems of unsafe, unsightly and space occupation of traditional water heater wall mounting; The contradiction between homogenization of water heater and individualization of demand is solved. At present, it has obtained 9 national patents, which is the first in the world. The product has been on the market for two years and won the praise of experts in the industry such as Huo Dufang, Xu Dongsheng, Bing Xuwei and tens of thousands of users. Through o2o whole network marketing, C2B personalized customization and offline "1 + 10 + n" marketing mode promotion, in just two years, OBID has developed more than 300 franchised agents and 468 exclusive experience stores. Obide integrated water heater fully considers the layout, space size, decoration style and functional requirements of the user's room, with variable style, changeable size and optional function, greatly improving the user satisfaction and use experience. Through online user creative design solicitation, bathroom 3D effect DIY design and so on, obide strives to be the first choice of the 85's and 90's main consumers. The integrated water heater market is expected to reach 50-80 billion yuan in the next five years. Introduction to the core team: OBID's core teams are the former executives and backbones of Haier Group's water heaters, and are the main R & D and marketing personnel of Haier's anti electric wall and 3D fast heating technology. General manager Lu Xinmin, "the first person in water heater planning". In 1998, he joined Haier Group and successively served as the director of water heater market, product planning director and trainee director. In 2008, it was selected as one of the 100 members of the expert group of the household appliance industry in the economic prosperity monitoring center of the National Bureau of statistics. In 2009, the concept of integrated water heater was first proposed.

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