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启初品牌，源自中国著名日化企业－上海家化联合股份有限公司。

启初致力研发“专属于0-3岁中国婴幼儿个人护理产品及方案”。经过历时3年多的研究与探索，于2013年8月6日正式面向大众消费市场。

遵循天地的神奇规律，师法”以初养初”的神秘智慧。中国第一个以初生自然能量呵护初生婴幼儿身体发肤的个人护理品牌——启初，应运而生！来自拥有百年个人护理产品研发和制造经验的上海家化，以提供安心良品为己任，启初品牌传承深厚的中国文化和价值，秉承“幼吾幼以及人之幼”的关爱与责任，汲取自然之初的精华，针对中国婴幼儿身体发肤特性进行临床研究，遵循国内外先进标准进行科学研制生产，100%全程严苛把控产品品质，致力于为中国0-3岁婴幼儿提供专属的个人护理产品及方案。

本着百年家化的一颗初心，启初品牌精心甄选上百位已为人父母的个人护理产品研制专家，每一款产品都凝聚着一颗天下父母心。100%用心，只为给予中国宝宝最适合的呵护，陪伴中国宝宝健康茁壮成长——这是启初品牌最初的愿望也是最终的梦想。

英文翻译：Qichu brand comes from Shanghai Jiahua United Co., Ltd., a famous Chinese daily chemical enterprise. Qichu is committed to research and development of "personal care products and programs for 0-3-year-old Chinese infants". After more than three years of research and exploration, it was officially opened to the mass consumer market on August 6, 2013. Follow the magic law of heaven and earth, and learn from the mysterious wisdom of "first nourishing". China's first personal care brand, Qichu, which takes care of the body, hair and skin of newborn babies with natural energy, came into being! From the experience of Shanghai's family nursing product development and manufacturing, China's family culture has provided the reassurance and good quality. It has been carrying out the profound Chinese culture and value of the brand, adhering to the care and responsibility of "young children and young people", and taking the essence of the essence of China, and conducting clinical research on the whole body skin characteristics of Chinese babies, and following the advanced standards at home and abroad for scientific research. We are committed to providing exclusive personal care products and programs for 0-3-year-old infants in China. In line with the original intention of a century's domestication, Qichu brand carefully selects hundreds of personal care product development experts who have become parents, and each product embodies a world parent's heart. 100% care, only for the most suitable care for Chinese baby, accompany the healthy and healthy growth of Chinese baby - this is the initial wish and ultimate dream of Qichu brand.

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