【全兴是哪个国家的品牌？】

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四川全兴酒业有限公司前身是以成都市水井街全兴老烧坊为基础，经公私合营、社会主义改造组成的“国营成都酒厂”，该厂创建于1951年。主营产品是成都府大曲。 全兴酒由于历史悠久、品质优良，风格独特，主要产品全兴大曲以酒香醇甜、爽口尾净远近闻名，一直受到广大消费者的喜爱。

2011年2月，光明食品集团所属上海糖酒集团一举投资控股全兴酒业67%的股权。目前四川全兴酒业有限公司注册地为成都市蒲江县大塘镇南街102号；注册资金为1亿1千2百万元人民币；主要股东上海糖业烟酒（集团）有限公司（以下简称上海糖酒公司）控股67%，成都工慧投资咨询有限公司（以下简称成都工慧公司）控股33%。公司现有蒲江和崇州两个生产基地，公司员工403人。光明食品集团控股全兴酒业以后，重新进行了战略定位、产业整合、资源布局。在品牌发展、产品规划、区域布局方面提升全兴酒业的竞争力。

双品牌支撑企业品牌：“熊猫”分品牌与“全兴”主品牌共同支撑“全兴”企业品牌。分品牌“熊猫酒”的使命是：以上海、成都为据点，分割茅台、五粮液的消费群体；主品牌“全兴” 现确立两大战略主导产品，“全兴井藏”和“全兴大曲”青花系列。“全兴井藏”的使命是成为大本营市场的主流政商务用酒，并拉动下延产品。全兴大曲“青花”系列的使命是在原有市场基础上掀起新的消费热潮，激活重塑“全兴大曲”的低端形象。

目前，全兴酒业正处在多方合力、万众一心、重塑企业形象、开创辉煌勃勃向上的经营氛围中，各项工作有序开展，多方资源有效对接，全兴人员士气大增，工程有效推进。全兴酒业以一个新的形象出现在大众视野。我们肩负着振兴民族品牌、振兴民族产业的历史重任，我们发展全兴酒业的信心已经树立，意识已经形成，机会已经来临，行动早已开始，公司坚信全兴酒业会有一个更美好的未来。

英文翻译：Sichuan Quanxing Liquor Co., Ltd. was formerly a "state-owned Chengdu liquor factory" based on Quanxing laoshaofang, Shuijing street, Chengdu, which was established in 1951 through public-private partnership and socialist transformation. The main product is Chengdu Daqu. Quanxing Daqu, the main product of Quanxing Daqu, is famous for its long history, good quality and unique style. It is always loved by the consumers. In February 2011, Shanghai sugar wine group, affiliated to bright food group, invested and controlled 67% of Quanxing liquor industry. At present, Sichuan Quanxing liquor industry Co., Ltd. is registered at No. 102, South Street, Datang Town, Pujiang County, Chengdu City, with a registered capital of RMB 112 million. Its main shareholder, Shanghai sugar industry tobacco & Wine (Group) Co., Ltd. (hereinafter referred to as Shanghai sugar & Wine Company), holds 67% of the shares, and Chengdu Industrial wisdom Investment Consulting Co., Ltd. (hereinafter referred to as Chengdu Industrial wisdom company) holds 33% of the shares. The company has two production bases, Pujiang and Chongzhou, with 403 employees. After holding Quanxing liquor industry, Guangming Food Group has carried out strategic positioning, industrial integration and resource layout again. In brand development, product planning, regional layout to enhance the competitiveness of Quanxing liquor industry. Double brands support the corporate brand: "Panda" is divided into brands and "Quanxing" main brands to jointly support the "Quanxing" corporate brand. The mission of brand "panda wine" is to divide the consumption groups of Maotai and Wuliangye based on Shanghai and Chengdu; the main brand "Quanxing" now has two strategic leading products, "Quanxing Jingzang" and "Quanxing Daqu" blue and white series. The mission of "Quanxing Jingzang" is to become the mainstream of political and commercial wine in the base market, and to pull down the extension products. The mission of "blue and white" series of Quanxing Daqu is to set off a new consumption upsurge on the basis of the original market, activate and rebuild the low-end image of "Quanxing Daqu". At present, Quanxing liquor industry is in a business atmosphere of joint efforts, unity, reshaping the corporate image, and creating a brilliant and progressive business atmosphere. All works are carried out in an orderly manner, multiple resources are effectively connected, the morale of Quanxing staff is greatly increased, and the project is effectively promoted. Quanxing liquor industry appears in the public vision with a new image. We shoulder the historical task of revitalizing national brands and industries. Our confidence in the development of Quanxing liquor industry has been established, our awareness has been formed, opportunities have come, and actions have already begun. The company firmly believes that Quanxing liquor industry will have a better future.

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