我要投票 国美GOME在生活服务行业中的票数:562
· 外 推 电 报 ·
2025-07-27 00:32:36 星期日

【国美GOME是哪个国家的品牌?】

国美GOME是什么牌子?「国美GOME」是 国美控股集团有限公司 旗下著名品牌。该品牌发源于北京市,由创始人李俊涛在1987年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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始于1987年,较早推出B2C+实体店融合的电子商务运营模式,以家电及消费电子产品零售为主的全国性连锁企业


国美集团由黄光裕先生于1987年1月1日创建,历经30年的探索与实践,已发展成为集零售、互联网、金融、研发智造、地产、投资等业务板块于一体的“横跨共融的综合性产品加服务的提供商”。

在新零售时代,国美重新定义零售,国美提出“用户为王、产品为王、平台为王、服务为王、分享为王、体验为王及线上线下融合”的非常“6+1”新零售战略,打造以供应链为核心竞争力的集互联网、物联网、务联网于一体的新零售生态体。国美始终坚持以用户为核心,以满足用户多层次需求为目标。国美旗下各业务板块围绕这一核心目标展开布局。

在产品上,发挥零售板块现有商品采购优势的同时,线上线下融合,积极探索成为一个融合制造端和用户端的“创品平台”。通过智能智造业务板块探索智能产品研发、人工智能应用及物联网技术的开发应用,还原智能生活场景,鼓励用户参与到新产品的创制全过程,实现用户智能生活体验,满足用户的品质化、订制化、智能化的需求。

在服务上,以“家”为场景,以“家电”为起点,通过立体化、多层次的服务延展,形成产品生命周期闭环服务,提升用户购物的整体价值,让国美从商业零售延展至后服务领域;通过自有物流仓储基地的建设及配送体系的优化,满足用户服务可视化、多层次、多方位的需求。同时,积极打造金融板块业务,为用户提供专业的金融服务。

而以大数据及云计算为基础的互联网生态板块,则打造一个社交+商务+分享的新型社交电商平台,依托现有实体门店构造的触发用户需求的生态场景,沉淀用户对商品和服务的需求,实现线下体验,线上下单的无缝零售闭环系统,以线上线下融合推动生态圈的建设,形成新零售模式的新平台。

未来,科技创新必将成为国美的核心推动力,加快云数据、人工智能、物联网的技术与应用,为用户带去耳目一新的商品体验和服务。“商者无域,相融共生”,国美将持续深化生态圈内的各产业协同关系,挖掘内在价值,创新商务模式,以“内部孵化+引入社会资本”的蜂巢组织模式,通过各大业务板块的战略协同及对上下游产业链的投资,实现1+1>2,打造企业生态系统,带动零售行业升级,推动整个产业的持续优化。


英文翻译:Started in 1987, Guomei group, a national chain enterprise focusing on home appliance and consumer electronic products retail, was founded by Mr. Huang Guangyu on January 1, 1987. After 30 years of exploration and practice, it has developed into a "cross joint" integrating retail, Internet, finance, R & D, intelligent manufacturing, real estate, investment and other business sectors Integrated product and service provider ". In the new retail era, Gome redefines retail. Gome proposes a very "6 + 1" new retail strategy of "user is the king, product is the king, platform is the king, service is the king, sharing is the king, experience is the king and online and offline integration", to create a new retail ecosystem with Internet of things, Internet of things and Internet of things as the core competitiveness. Gome always adheres to the user as the core and aims to meet the multi-level needs of users. Gome's business segments are arranged around this core goal. In terms of products, while giving full play to the existing commodity procurement advantages of the retail sector, online and offline integration has been actively explored to become a "creation platform" integrating the manufacturing end and the user end. Explore the development and application of intelligent product research and development, artificial intelligence application and Internet of things technology through the intelligent intelligent manufacturing business section, restore the intelligent life scene, encourage users to participate in the whole process of new product creation, realize the user's intelligent life experience, and meet the user's requirements of quality, customization and intelligence. In terms of service, with "home" as the scene and "home appliances" as the starting point, through three-dimensional and multi-level service extension, the product life cycle closed-loop service is formed, the overall value of user shopping is improved, and Gome is extended from commercial retail to post service field; Through the construction of its own logistics storage base and the optimization of distribution system, it can meet the needs of user service visualization, multi-level and multi-directional. At the same time, actively build financial sector business to provide professional financial services for users. The Internet Ecosystem Based on big data and cloud computing is to build a new social e-commerce platform of social + business + sharing, relying on the ecological scene of triggering user demand constructed by existing physical stores, to precipitate user demand for goods and services, realize offline experience, online order seamless retail closed-loop system, and promote the construction of ecosystem by online and offline integration To form a new platform for a new retail model. In the future, science and technology innovation will become the core driving force of Gome, accelerate the technology and application of cloud data, artificial intelligence and Internet of things, and bring new commodity experience and services to users. Gome will continue to deepen the industrial synergy within the ecosystem, tap the internal value, innovate the business model, and realize 1 + 1 & gt through the strategic synergy of various business sectors and investment in the upstream and downstream industrial chain through the honeycomb organization mode of "internal incubation + introduction of social capital"; 2. Build an enterprise ecosystem, drive the upgrading of the retail industry, and promote the continuous optimization of the whole industry.

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