我要投票 丽华快餐在快餐行业中的票数:289
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2025-06-24 21:23:37 星期二

【丽华快餐是哪个国家的品牌?】

丽华快餐是什么牌子?「丽华快餐」是 常州丽华快餐集团有限公司 旗下著名品牌。由创始人蒋建平在1993期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

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丽华快餐始创于1993年,历经十多年的艰苦创业,从一家小规模快餐店,发展成为全国包括北京、上海、广州、深圳等地80余家连锁配送规模,拥有2600多名员工的现代化管理的快餐公司,跻身中式快餐名企,名列中国餐饮百强,荣膺中国快餐协会副会长企业,成为中式快餐的形象代表。在多年的市场竞争洗练中,丽华始终秉承“以人为本、服务社会”的经营理念,努力打造全国乃至全球最成功的快餐企业,不仅使“丽华快餐”贴近百姓生活,获得白领人士的青睐,还走进了100多家驻华大使馆,乘上了多列“特快列车”。如今,“丽华、丽华,家庭的厨房,企业的食堂”,已成为妇孺皆知的快餐驰名品牌。

丽华快餐开创国内“无店铺经营”模式,专司快餐“外送”。自1993年创业以来,以科技为手段、创新为特色,凭借低成本扩张、规范化经营和创行业样板的理念,艰苦奋斗、勇于进取,送餐规模不断扩大,覆盖范围不断推广,送餐量排名全国第一,同时丽华快餐在行业内率先推出营养配餐和企业标准,产品质量不断提高,以其“安全”、“卫生”的形象扎根广大市民心中,受到市场和广大消费者的欢迎。

丽华快餐将微利、地域性极强的产品铸成为全国品牌,走出一条中式快餐标准化、工厂化、科技化的科学经营之路。丽华快餐是目前中国最大规模专业送餐公司,跻身中式快餐十大著名品牌企业,荣膺中国快餐协会副会长单位,成为中式快餐的形象代表。丽华快餐是一家民营股份制企业。1997年通过ISO9002国际质量体系认证,率先实现中式快餐的工业化、规范化生产和管理的科学化。如今又通过ISO9001、ISO14001和HACCP三大管理体系认证。多年来,公司秉承“以人为本、服务社会”的经营理念,努力实现“将丽华快餐铸成全国乃至全球最成功的快餐企业”经营目标,凭借“卫生、营养、快捷”的产品特性以及“一份起送、半小时送达”的品质服务,不仅使快餐走进了100多家驻华大使馆、领事馆,乘上了“特快列车”(T711次、T701次、T733次、K815次列车指定供餐),获得白领人士青睐,更把它送进广大平常百姓家。同时在央视抗洪赈灾义演、50周年国庆阅兵、春节晚会、申奥庆典、迎接新世纪晚会、21届世界大学生运动会、第十届全运会、第三届全国体育大会等历次重大历史活动中成为指定供餐。

与普通快餐相比,丽华快餐的“科技”、“安全”、“团膳(重大活动供餐)”优势显而易见。这种优势集中体现在她敢于对传统快餐观念作出挑战、突破和创新上。

丽华团膳


丽华团膳以“三大管理体系”的导入,提升服务的更高层次;用“近乎苛刻”的把关,保证菜肴的高度新鲜;靠“营养配置”的合理,博得大众的交口称赞。丽华快餐始终认为保证食物的新鲜卫生,既是餐饮行业对消费者的基本承诺,也是一个企业的立身之本。丽华不仅率先斥巨资自建产品测试中心(营养分析室、细菌化验室),以科技手段确保食品卫生安全,历年来永葆食品安全事故“零”纪录;率先实现中式餐饮的工业化、规范化生产,成为“家庭的厨房、企业的食堂”;为实现管理的科学化,又率先导入实施ISO9001、ISO14001和HACCP三大管理体系……从而使“以人为本,服务社会”一切为了消费者的经营理念能栽种在营养更为丰富的土壤中。

丽华的团膳菜肴供应,都由公司专业营养师开具营养菜单而定,品种、花色点心每天翻新,并讲究色、香、味、形。在目前受邀参与承包经营多年的中科院生物物理所、中科院电子所、百事可乐北京公司、上海通达保险公司、常州新北区管委会、美资伟创力(常州)电子有限公司、A·O史密斯电气产品(常州)有限公司、普利司通、常州购物中心、江苏省常州高级中学、常州市一中、常州市博爱小学等近百家食堂。许多原来不在单位食堂吃饭的员工又回来了。他们说:“新办的单位食堂让我们找到家的感觉啦!”


英文翻译:Lihua Fast food was founded in 1993. After more than ten years of hard work, it has developed from a small-scale fast food restaurant into a fast food company with more than 80 chain distribution scales in Beijing, Shanghai, Guangzhou, Shenzhen and other places in China, with more than 2600 employees and modern management. It has become one of the top 100 Chinese fast food enterprises, vice president of China fast food association and China fast food association The image of fast food. In the years of market competition, Lihua has always adhered to the business philosophy of "people-oriented, serving the society", striving to build the most successful fast food enterprise in the country and even in the world, not only making "Lihua Fast food" close to people's life, winning the favor of white-collar people, but also entering more than 100 embassies in China, taking a number of "express trains". Now, "Lihua, Lihua, family kitchen, enterprise canteen" has become a well-known fast food brand for women and children. Lihua Fast Food creates the domestic "no shop management" mode, specializing in fast food "delivery". Since its establishment in 1993, with technology as a means and innovation as its characteristics, relying on the concept of low-cost expansion, standardized operation and industry model creation, Lihua Fast food has been striving hard and enterprising, the scale of meal delivery has been expanding, the scope of coverage has been continuously promoted, and the amount of meal delivery ranks the first in China. At the same time, Lihua Fast food has taken the lead in the industry in promoting nutritional catering and enterprise standards, and the product quality has been constantly improved Its image of "safety" and "health" is rooted in the hearts of the general public and welcomed by the market and consumers. Lihua Fast food makes its products with low profits and strong regional characteristics into a national brand, and has embarked on a scientific management road of Chinese fast food standardization, industrialization and technology. Lihua Fast food is the largest professional delivery company in China at present. It has become one of the top ten famous brand enterprises of Chinese fast food. It has won the title of vice president of China fast food association and become the image representative of Chinese fast food. Lihua Fast food is a private joint-stock enterprise. In 1997, it passed the ISO9002 international quality system certification, taking the lead in realizing the industrialization, standardized production and scientific management of Chinese fast food. Now it has passed ISO9001, ISO14001 and HACCP management system certification. Over the years, the company adheres to the business philosophy of "people-oriented, serving the society" and strives to achieve the business goal of "building Lihua Fast food into the most successful fast food enterprise in China and even in the world". With the product characteristics of "health, nutrition, fast" and the quality service of "one delivery, half an hour delivery", the company has not only brought fast food into more than 100 embassies and consulates in China, but also took the On the "express train" (t711, T701, t733, K815 trains designated meals), white-collar people favor it, and send it to ordinary people's homes. At the same time, it has become a designated meal in CCTV's flood relief performance, 50th anniversary National Day parade, Spring Festival party, Olympic bid celebration, new century party, 21st World University Games, 10th National Games, 3rd National Sports Conference and other major historical events. Compared with ordinary fast food, Lihua Fast food has obvious advantages in "technology", "safety" and "group meal (catering for major events)". This advantage is reflected in her courage to challenge, break through and innovate the traditional fast food concept. Lihua group meal Lihua group meal promotes the higher level of service with the introduction of "three major management systems"; ensures the high freshness of dishes with "almost harsh" check; and wins the public's praise by the reasonable "nutrition configuration". Lihua Fast food always believes that to ensure the freshness and hygiene of food is not only the basic commitment of the catering industry to consumers, but also the foundation of an enterprise. Lihua not only took the lead in building its own product testing center (nutrition analysis room and bacteria laboratory) with huge investment to ensure food hygiene and safety by means of science and technology, and kept the record of "zero" food safety accidents for years; took the lead in realizing the industrialization and standardized production of Chinese food and beverage, and became "kitchen of family and canteen of enterprise"; in order to realize the scientific management, it also took the lead in the implementation of ISO9001 , ISO14001 and HACCP three management systems So that "people-oriented, service society" all for consumer business philosophy can be planted in a more nutritious soil. Lihua's group meal dishes are supplied by the company's professional nutritionists who issue nutrition menus. The varieties and designs of snacks are renovated every day, and they pay attention to color, fragrance, taste and shape. At present, the Institute of Biophysics, the Institute of electronics of the Chinese Academy of Sciences, Pepsi Cola Beijing company, Shanghai Tongda insurance company, Changzhou Xinbei District Management Committee, American capital Flextronics (Changzhou) Electronics Co., Ltd., a · o Smith electrical products (Changzhou) Co., Ltd., Bridgestone, Changzhou Shopping Center, Changzhou Senior High School of Jiangsu Province, Changzhou No.1 There are nearly 100 canteens in China and Changzhou Boai primary school. Many of the employees who didn't eat in the canteen came back. They said, "the new canteen makes us feel at home!"

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