【西北眼镜行是哪个国家的品牌？】

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2005年10月，在主管上级的领导下，西北眼镜行顺利完成了企业改制，成立“西安西北眼镜行有限责任公司”，并通过全体股东选举产生了新一届董事会、监事会。

改制后的西北眼镜行坚持“公、诚、勇、毅”的企业精神，以“专业造福人类，精工铸就百年”为动力，始终致力于广大人民群众和学生的视力保健配镜服务，秉承传统技术，坚持创新发展，以其精湛的配镜技术，承诺信守“以人为本、质量第一”的服务宗旨，赢得了广大顾客的信赖，取得了良好的商业信誉和社会效益。

在国家商务部颁发的首批“中华老字号”企业中，西北眼镜行再次荣登其中。

随着眼镜市场的发展，与服务需求的不断变化，西北眼镜行先后在西安地区开设了交大分行、咸宁路华润万家分行、西影路分行、友谊西路分行、雁塔北路分行、龙首分行、长乐中路分行、长安区分行、解放路万达分行、万达视尙眼镜工坊、唐延路分行11家直营分行，在省内开设了宝鸡、汉中、咸阳、渭南、安康、铜川、大荔、商洛、榆林、靖边、三原、韩城、澄城、杨凌、洛南、子长、府谷、山阳、兴平、合阳、城固等40余家连锁分行，在省外开设了山西运城、甘肃平凉、庆阳分行，尽最大可能满足不同地区顾客的配镜需求。广泛的服务网络，合格的眼镜配装质量及零售产品使市场份额获得增长，也使西北眼镜行的年销售突破一亿元，实现了销售业绩的历史新高，为眼镜市场的繁荣发展与人民群众的视力保健，做出了应有的贡献。

发展历程：

古老而现代、神奇而美丽的古城西安是一座经典之都，人文之城。他以其悠久的历史和灿烂的文化被誉为世界四大文明古都。七十多年前，在这个具有源远流长文化底蕴的城市里，西北眼镜行在此落地生根。斗转星移，岁月流逝，不知不觉间七十多年的时光已成昨日。时间的河流以它亘古不变的姿态流淌着，数不清的记忆已随风悠然而去，而西北眼镜行成长之旅中的无数花絮依然渲染着人们永恒的记忆。

1936年，北京福盛祥眼镜庄投资派员在西安北大街15号的一家客栈开设分号，主要开展天然水晶镜、老花镜等的批发零售业务。抗日战争全面爆发后，由于战争连年，时局动荡，交通不畅，北京福盛祥眼镜庄西安分号生意冷清，经营惨淡。后迁至北大街20号临街门面房设店营业，取名“北京福盛祥眼镜庄西北眼镜分号”。

1948年，饱受战乱磨难，经营受到严重影响的北京福盛祥眼镜庄宣布破产，同时对西北眼镜分号通知撤资。这无疑对西北分号是一个沉重的打击，面临着倒闭关门。后经11人集资重新入股，申请办理工商营业证，正式取名为“西北眼镜行”，字号为“西北”，专门从事眼镜业务的零售批发。

1949年新中国成立后，使西北眼镜行步入了大发展的春天。首先将店址从北大街迁至西安较为繁华地段—中山大街253号（即现在店址东大街508号），同时改变单一销售眼镜的格局，增添设备，学习技术，扩大经营规模，生意日渐兴隆。

1955年，经西安市人民政府核准，西北眼镜行与资金雄厚、设备精良、人才众多、在西安市具有代表性的德华斋眼镜店合并，实行公私合营。而后，政府有抽调各私营眼镜店的技术骨干充实西北眼镜行，加大了对企业的投资与扶持力度。先后组织有关人员到北京、上海等地学习验光、配镜技术，并大规模更新设备，使西北眼镜行实力剧增，商业影响日益扩大。经营业务不但覆盖西安市及陕西省内，还辐射到山西、甘肃、宁夏、河南等周边省份的广大地域。

1985年西北眼镜行成为国务院在全国首批实行的企业效益与工资总额挂钩的试点单位，同年在国内首家引进日本电脑视力验光车和各类先进生产设备。先进的现代科技与传统的精湛技艺相互融合，成为西北眼镜行的“一绝”。同时还在西北地区首家开设了隐形眼镜配戴业务，使这种高科技商品得以迅速推广。由于在经营中不断以新的经营项目、增添新的经营品种、探索新的管理方式，使得西北眼镜行在激烈的市场竞争中遥遥领先，赢得了市场，为西安商贸业的发展做出了积极贡献。

2005年10月，在主管上级的领导下，西北眼镜行顺利完成了企业改制，成立“西安西北眼镜行有限责任公司”，并通过全体股东选举产生了新一届董事会、监事会。改制后的西北眼镜行坚持“公、诚、勇、毅”的企业精神，以“专业造福人类，精工铸就百年”为动力，始终致力于广大人民群众和学生的视力保健配镜服务，秉承传统技术，坚持创新发展，以其精湛的配镜技术，承诺信守“以人为本、质量第一”的服务宗旨，赢得了广大顾客的信赖，取得了良好的商业信誉和社会效益。在国家商务部颁发的首批“中华老字号”企业中，西北眼镜行再次荣登其中。随着眼镜市场的发展，与服务需求的不断变化，西北眼镜行先后在西安地区开设了交大分行、咸宁路华润万家分行、西影路分行、友谊西路分行、雁塔北路分行、龙首分行、长乐中路分行、长安区分行、解放路万达分行、万达视尙眼镜工坊、唐延路分行11家直营分行，在省内开设了宝鸡、汉中、咸阳、渭南、安康、铜川、大荔、商洛、榆林、靖边、三原、韩城、澄城、杨凌、洛南、子长、府谷、山阳、兴平、合阳、城固等40余家连锁分行，在省外开设了山西运城、甘肃平凉、庆阳分行，尽最大可能满足不同地区顾客的配镜需求。广泛的服务网络，合格的眼镜配装质量及零售产品使市场份额获得增长，也使西北眼镜行的年销售突破一亿元，实现了销售业绩的历史新高，为眼镜市场的繁荣发展与人民群众的视力保健，做出了应有的贡献。

2010年西北眼镜行东大街总店响应政府号召进行道路拓宽改造，改造后的西北眼镜行在原一层的基础上增至6层，新增营业面积2300平方米，成为西北地区最大的眼镜专业店；改造后的西北眼镜行将成为汇集眼科门诊、西安医学院眼科视光培训基地、西安市人社局眼镜技能培训学校为一体的综合专业公司；建成后的西北眼镜行总行将聚集国内外品牌大全，完全满足不同消费者层次需求，使之技术、质量、服务更上一层楼，打造真正的百年名店。

2011年西北眼镜行75周年店庆，全国中国眼镜高峰论坛华山论剑的战鼓已经擂响，第六中国眼镜零售业高峰论坛组委会向眼镜零售行业的各路精英们广派英雄帖，邀请有识之士汇聚西安，真知灼见谁争锋，华山之巅论英雄。

从第一届高峰论坛的30人，到第六届高峰论坛的约200人，6年的时间，中国眼镜零售事业在蓬勃发展，高峰论坛在成长完善，它已经成为眼镜零售行业的一个例会、一个盛会、一种文化、一个品牌。业内优秀企业家们思想与灵感的碰撞，带给行业无限的新鲜和惊喜，正因如此，中国眼镜行业才能健康持续发展。

英文翻译：In October 2005, under the leadership of the superior in charge, northwest optical Bank successfully completed the enterprise restructuring, established "Xi'an Northwest optical Bank Co., Ltd." and elected a new board of directors and board of supervisors through all shareholders. After the reform, northwest spectacle company adheres to the enterprise spirit of "public, honest, brave and resolute", with the power of "professional benefit for mankind, Seiko casting for one hundred years", is always committed to the vision health care matching services of the masses and students, inherits the traditional technology, adheres to the innovation and development, with its exquisite matching technology, and promises to abide by the service tenet of "people-oriented, quality first" and win We have gained the trust of our customers and gained good business reputation and social benefits. Among the first batch of "Chinese time-honored brand" enterprises issued by the Ministry of Commerce, Northwest China glasses Co., Ltd. is once again among them. With the development of the glasses market and the constant change of service demand, northwest glasses bank successively opened 11 direct branches in Xi'an, including Jiaotong University Branch, Xianning road China Resources Wanjia branch, Xiying Road branch, Youyi West Road branch, Yanta North Road branch, Longshou branch, Changle Middle Road branch, Chang'an District branch, Jiefang Road Wanda Branch, Wanda vision glasses workshop and Tangyan Road branch In addition, more than 40 chain branches have been set up in Baoji, Hanzhong, Xianyang, Weinan, Ankang, Tongchuan, Dali, Shangluo, Yulin, Jingbian, Sanyuan, Hancheng, Chengcheng, Yangling, Luonan, Zichang, Fugu, Shanyang, Xingping, Heyang and Chenggu, and Shanxi Yuncheng, Gansu Pingliang and Qingyang branches have been set up outside the province to meet the needs of customers in different regions Demand. The extensive service network, qualified spectacle fitting quality and retail products increase the market share, and make the annual sales of Northwest spectacle company exceed 100 million yuan, achieving a new record of sales performance, making due contributions to the prosperity and development of spectacle market and the vision health care of the people. Development process: ancient and modern, magical and beautiful ancient city Xi'an is a classic city, a city of humanity. He is known as the world's four ancient civilizations with his long history and splendid culture. More than 70 years ago, in this city with a long history of culture, northwest glasses line took root here. As time goes by, more than 70 years of time have become yesterday. The river of time flows with its eternal posture, and countless memories have gone leisurely with the wind. However, countless GAGs in the growing journey of Northwest spectacles still render people's eternal memories. In 1936, Beijing fushengxiang glasses factory investment sent staff to open a branch in a Inn at No. 15, North Street, Xi'an, mainly to carry out the wholesale and retail business of natural crystal mirror and old flower mirror. After the Anti Japanese war broke out in an all-round way, due to years of war, the current situation was turbulent and the traffic was not smooth, the business of Xi'an Branch of Beijing fushengxiang glasses factory was cold and the operation was bleak. After that, he moved to No. 20, Beidajie street and set up shop in front of the street, named as "Northwest glasses branch of Beijing fushengxiang glasses factory". In 1948, besieged by war and suffering, fushengxiang glasses factory in Beijing, whose operation was seriously affected, declared bankruptcy, and at the same time withdrew capital from northwest glasses semicolon notice. This is undoubtedly a heavy blow to the northwest semicolon, facing the closure. After 11 people raised funds to re invest in shares, they applied for the business license for Industry and commerce, which was officially named "Northwest spectacle line" and "northwest". They are specialized in the retail and wholesale of spectacle business. After the founding of the people's Republic of China in 1949, the northwest spectacle industry has stepped into the spring of great development. First of all, the store was moved from Beidajie to No. 253 Zhongshan Dajie (No. 508 East Dajie now), which is a relatively prosperous area in Xi'an. At the same time, the single sales pattern of glasses was changed, equipment was added, technology was learned, business scale was expanded, and business was booming day by day. In 1955, with the approval of Xi'an Municipal People's government, northwest spectacle company merged with dehuazhai spectacle store, a representative store in Xi'an city with abundant capital, excellent equipment and numerous talents, and implemented public-private partnership. After that, the government has transferred the technical backbone of private optical stores to enrich the northwest optical line, and increased the investment and support to enterprises. Relevant personnel have been organized to Beijing, Shanghai and other places to study optometry and mirror matching technology, and large-scale equipment updating has greatly increased the strength of Northwest China Optical Industry and increased its commercial influence. The business covers not only Xi'an and Shaanxi Province, but also Shanxi, Gansu, Ningxia, Henan and other surrounding provinces. In 1985, Northwest China glasses bank became one of the first pilot units of the State Council to implement the enterprise efficiency linked to the total wage. In the same year, it was the first one in China to introduce Japanese computer vision optometry vehicle and various advanced production equipment. The combination of advanced modern technology and traditional exquisite skills has become the "unique" of Northwest glasses industry. At the same time, it also opened the first contact lens wearing business in Northwest China, enabling the rapid promotion of this high-tech product. Due to new business projects, new business varieties and new management methods, Northwest China glasses company is far ahead in the fierce market competition and wins the market, which makes a positive contribution to the development of Xi'an commerce and trade industry. In October 2005, under the leadership of the superior in charge, Northwest China Optical Bank successfully completed the enterprise restructuring, established "Xi'an Northwest China Optical Bank Co., Ltd." and elected a new board of directors and board of supervisors through all shareholders. After the reform, northwest spectacle company adheres to the enterprise spirit of "public, honest, brave and resolute", with the power of "professional benefit for mankind, Seiko casting for one hundred years", is always committed to the vision health care matching services of the masses and students, inherits the traditional technology, adheres to the innovation and development, with its exquisite matching technology, and promises to abide by the service tenet of "people-oriented, quality first" and win We have gained the trust of our customers and gained good business reputation and social benefits. Among the first batch of "Chinese time-honored brand" enterprises issued by the Ministry of Commerce, Northwest China glasses Co., Ltd. is once again among them. With the development of the glasses market and the constant change of service demand, northwest glasses bank has successively opened 11 direct branches in Xi'an, including Jiaotong University Branch, Xianning road China Resources Wanjia branch, Xiying Road branch, Youyi West Road branch, Yanta North Road branch, Longshou branch, Changle Middle Road branch, Chang'an District Branch, Jiefang Road Wanda Branch, Wanda vision glasses workshop and Tangyan Road branch In addition, more than 40 chain branches have been set up in Baoji, Hanzhong, Xianyang, Weinan, Ankang, Tongchuan, Dali, Shangluo, Yulin, Jingbian, Sanyuan, Hancheng, Chengcheng, Yangling, Luonan, Zichang, Fugu, Shanyang, Xingping, Heyang and Chenggu, and Shanxi Yuncheng, Gansu Pingliang and Qingyang branches have been set up outside the province to meet the needs of customers in different regions Demand. With a wide service network, qualified glasses fitting quality and retail products, the market share has increased, and the annual sales of Northwest China glasses company has exceeded 100 million yuan, achieving a new record of sales performance, making due contributions to the prosperity and development of the glasses market and the vision health care of the people. In 2010, in response to the government's call for road widening and reconstruction, the reconstructed dongdajie main store of Northwest spectacles increased to 6 floors on the basis of the original floor, with a new business area of 2300 square meters, becoming the largest professional store of spectacles in Northwest China; the reconstructed northwest spectacles will become a collection of ophthalmology outpatient service, eye optometry training base of Xi'an Medical College, glasses of Xi'an Municipal Bureau of human resources and social security Skill training school as a comprehensive professional company; after the completion, the head office of Northwest China glasses bank will gather the domestic and foreign brands, fully meet the needs of different levels of consumers, make its technology, quality and service to a higher level, and create a real century famous store. In 2011, the 75th anniversary of Northwest China glasses business was celebrated. The battle drum of Huashan's sword of China glasses Summit Forum has been ringing. The Organizing Committee of the 6th China glasses retail Summit Forum sent hero posts to all the elites in the glasses retail industry, inviting people of insight to gather in Xi'an to see who is competing and who is the hero of Huashan. From 30 people in the first summit forum to about 200 people in the sixth summit forum, in six years, China's eyewear retail business is booming, and the summit forum is growing and improving. It has become a regular meeting, a grand event, a culture and a brand in the eyewear retail industry. The collision of ideas and Inspirations of excellent entrepreneurs in the industry brings infinite fresh and surprises to the industry, which is why China's glasses industry can develop healthily and continuously.

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