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山东鹤王生物工程有限公司往前追溯为最早的济南白鹤饮料厂，成立于1985年，是一家村办集体企业，主要产品为碳酸饮料和矿泉水。1997年3月随着我国改革开放的进一步发展，我们的企业改制为民营企业，因当时我们企业所处位置为济南市天桥区白鹤村，“鹤”是我们公司吉祥物，她代表着长寿、健康与吉祥，故我们决定将“鹤王”作为我公司注册商标，企业名称也随之变更为济南鹤王实业有限公司，1998年10月份因企业经营严重亏损，其主要股东撤资退出，同时企业住址又因城市规划而拆迁，企业没有了落脚之处，净亏120多万元，把企业直接逼到了绝路。痛定思痛，发展才是企业的唯一出路。

鹤王人此时没有被困难所击倒，没有消沉，没有报怨，积极想办法，终于于1998年12月份在山东临邑恒源工业园找到了落脚之处，征地8000平方米，新建厂房2000多平方米，我们的吉祥鹤也正式落户到新建厂区，同时我们的鹤王注册商标正式批准下来，1999年5月8号我公司正式成立山东鹤王生物工程有限公司，企业主营业务由原来的单纯碳酸饮料，新上保健食品鹤王阿胶系列、洋参系列、各种营养食品，至此企业走上了健康发展之路。

公司以把优质、健康的产品奉献给人类为使命，以“立足科技兴企，服务人类健康”为宗旨；培育、珍惜、关怀员工，让鹤王人人尽情发挥自己的最大潜能。

鹤王始终恪守诚信经营原则，即使处于最困难的时期，我们依然积极进取，顺势而变，努力创造良好业绩，为山东地方经济发展做出了贡献。人才是鹤王的基石，我们努力把鹤王打造成学习型、发展型组织。团队、诚信、业绩、创新等理念已成为今天鹤王进步的动力源泉。

未来的发展中，鹤王将持之以恒，继续开放进取、广交各界朋友，稳健经营，在新的起点上，实现新的跨越，迈向基业长青。

英文翻译：Shandong Hewang Bioengineering Co., Ltd. is the earliest Baihe beverage factory in Jinan. It was founded in 1985. It is a village owned collective enterprise. Its main products are carbonated drinks and mineral water. In March 1997, with the further development of China's reform and opening up, our enterprise was restructured into a private enterprise. At that time, our enterprise was located in Baihe Village, Tianqiao District, Jinan City. The "crane" is our company's mascot, which represents longevity, health and auspiciousness. Therefore, we decided to take "crane king" as our company's registered trademark, and the enterprise name was changed to Jinan crane King Industrial Co., Ltd Limited company. In October 1998, due to the serious loss of business operation, its main shareholders withdrew their capital, while the address of the enterprise was demolished due to the urban planning. The enterprise had no foothold, with a net loss of more than 1.2 million yuan, which directly forced the enterprise to a dead end. Development is the only way out for enterprises. At this time, Hewang people were not knocked down by difficulties, depressed, complained, and tried to find a way to settle down in Hengyuan Industrial Park, Linyi, Shandong Province, in December 1998. They took 8000 square meters of land and built more than 2000 square meters of new plants. Our jixianghe also officially settled in the new plant. At the same time, our registered trademark of Hewang was officially approved. On May 8, 1999, our company Shandong Hewang Bioengineering Co., Ltd. was officially established by the company. Its main business is from the original pure carbonated beverage, to the new health food Hewang donkey hide gelatin series, ginseng series, and various nutritional foods. So far, the company has embarked on the road of healthy development. The company's mission is to dedicate high-quality and healthy products to human beings, and its tenet is "based on science and technology, to serve human health"; it cultivates, cherishes and cares for its employees, so that everyone in the crane king can give full play to their maximum potential. Hewang always abides by the principle of good faith management. Even in the most difficult period, we are still aggressive, changing with the trend, striving to create good performance and making contributions to the local economic development of Shandong Province. Talent is the cornerstone of crane king. We strive to build crane king into a learning and development organization. Team, integrity, performance, innovation and other concepts have become the driving force of crane King's progress. In the future development, crane king will continue to open up and forge ahead, make friends with all walks of life, operate steadily, realize a new leap at a new starting point, and move towards a permanent foundation.

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