【新世界是哪个国家的品牌？】

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上海新世界股份有限公司是一家有着九十多年历史的中华老字号企业，又是一家沐浴着改革开放春风不断发展、壮大的上市公司和中国商业名牌企业。“新世界”前身是1915年创建的“新世界游乐场”，是上世纪上海最早的钢筋水泥结构商业楼宇之一。1958年，合并组建“新世界百货商场”。1988年8月，公司由全民企业改制成为南京路上最早的商业股份制企业；1992年5月获准向社会公开募股；1993年1月19日在上海证券交易所挂牌上市，“新世界”从此跨入全国商业十强行列。

公司拥有上海新世界城有限公司、新世界丽笙大酒店有限公司、上海蔡同德药业有限公司等10多家全资或控股子公司。改制二十多年来，企业得到了长足的发展：今日的新世界与1988年改制之初相比，销售、利润和税收均增长了200多倍，净资产增长了近3000倍；新世界十多年来创造了商业零售300多个亿，创造税利30多个亿，创造商业不动产100个亿。企业三个文明建设更是硕果累累：曾先后荣获“全国文明单位”、“全国精神文明建设先进单位”、“全国思想政治工作优秀企业”、“全国五一劳动奖状”、“全国诚信单位”、“全国商业质量奖”、“全国质量奖”等市级以上荣誉160余项。

公司投资兴建的新世界城位于南京路步行街西段起点，距上海市人民政府、上海博物馆、上海城市规划馆、上海美术馆、国际饭店咫尺之遥。地下一层有两条通道连接地铁一号线、二号线、八号线等地铁换乘站，地面有18路、23路、46路、隧道三线等数十条公交线路站点。

新世界城总建筑面积20多万平方米，是一座集购物、娱乐、宾馆、餐饮、休闲于一体的生活茂，由新世界购物广场、新世界娱乐广场、新世界丽笙大酒店、新世界美食休闲广场、新世界立体停车场五个板块组成。其中：购物占35%，主要经营国内外知名品牌；宾馆占28%，五星级的新世界丽笙大酒店拥有浦西最高的45F旋转餐厅和上海最高的47F星空酒吧；文化和娱乐占15%，拥有一批“国内领先，世界一流”的文化娱乐项目，包括全球第6家、大陆首家的英国杜莎夫人蜡像馆---上海杜莎夫人蜡像馆（新世界城）、上海第一家室内真冰溜冰场---新世界真冰溜冰场、上海目前最精致豪华的电影院之一---新世界上影华威影城和上海最具人气的大众娱乐项目之一---上海歌城；餐饮占8.5%，主要经营港澳台品牌的时尚餐饮；商务办公及辅助设施占13.5%。

“新世界”的目标定位是打造成为上海乃至全国一流的精品百货，并引领南京路成为著名品牌的集聚地、流行品牌的发祥地，成为世界著名商业街和消费者的购物天堂。

英文翻译：Shanghai New World Co., Ltd. is a Chinese time-honored enterprise with a history of more than 90 years. It is also a listed company and China's famous commercial enterprise that is constantly developing and growing in the spring of reform and opening up. The predecessor of "new world" is the "new world playground" founded in 1915, which is one of the earliest reinforced concrete commercial buildings in Shanghai in the last century. In 1958, the "new world department store" was incorporated. In August 1988, the company was restructured from an enterprise owned by the whole people into the first commercial joint-stock enterprise on Nanjing Road; in May 1992, it was approved to offer shares to the public; on January 19, 1993, it was listed on the Shanghai Stock Exchange, and "new world" has since entered the top ten national commercial enterprises. The company has more than 10 wholly-owned or holding subsidiaries, including Shanghai New World City Co., Ltd., Radisson Hotel Co., Ltd. of new world, Shanghai caitongde Pharmaceutical Co., Ltd. In the past 20 years of restructuring, enterprises have made great progress: compared with the beginning of restructuring in 1988, the sales, profits and taxes in the new world have increased by more than 200 times, and the net assets have increased by nearly 3000 times; in the past decade, the new world has created more than 30 billion commercial retail sales, more than 3 billion tax profits and 10 billion commercial real estate. The three civilization construction of the enterprise is even more fruitful: it has successively won more than 160 municipal and above honors such as "national civilized unit", "national advanced unit of spiritual civilization construction", "national excellent enterprise of Ideological and political work", "National May 1st labor certificate", "national honest unit", "national commercial quality award", "National Quality Award". The new world city invested by the company is located at the starting point of the west section of Nanjing road pedestrian street. It is within a distance from the people's Government of Shanghai, Shanghai Museum, Shanghai City Planning Museum, Shanghai Art Museum and international hotel. On the first floor of the underground, there are two channels connecting Metro Line 1, line 2, line 8 and other metro transfer stations. On the ground, there are dozens of bus line stations such as line 18, line 23, line 46, tunnel line 3 and so on. With a total construction area of more than 200000 square meters, the new world city is a lifestyle mall integrating shopping, entertainment, hotels, catering and leisure. It is composed of five parts: the New World Shopping Plaza, the New World Entertainment Plaza, the new world Radisson Hotel, the new world food and leisure plaza and the new world three-dimensional parking lot. Among them: shopping accounts for 35%, mainly operating famous brands at home and abroad; hotel accounts for 28%, five-star new world Radisson Hotel has the highest 45F revolving restaurant in Puxi and the highest 47F star bar in Shanghai; culture and entertainment accounts for 15%, with a number of "domestic leading, world-class" cultural and entertainment projects, including the sixth in the world, the first British Madame Tussauds Wax Museum in mainland China -- Shanghai Madame Tussauds Wax Museum (New World City), the first indoor real ice skating rink in Shanghai - new world real ice skating rink, one of the most exquisite and luxurious cinemas in Shanghai at present - Warwick film studio in the new world and Shanghai song city, one of the most popular mass entertainment projects in Shanghai; catering accounts for 8.5%, mainly engaged in fashionable catering of Hong Kong, Macao and Taiwan brands; business office and auxiliary facilities account for 13.5%. The goal of "new world" is to build a first-class boutique department store in Shanghai and even in China, and lead Nanjing Road to become a gathering place of famous brands, the birthplace of popular brands, and a shopping paradise for world-famous commercial streets and consumers.

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